Meng-Chi Chou Email & Phone Number

Chicago, IL, US

McDonald's

Chicago, IL, US

Del Monte and Best Buy

Worldwide, OO

"If you can't measure it, you can't improve it." - Peter Drucker.The quote that served as the pivotal moment of my career evolved from a visual communication designer to a marketing data analyst now a metrics manager.I'm a metrics manager serves in Knowledge Exchange (KX) within CoRe Knowledge Services (KS). My key responsibilities include creating and.

Mountain View, CA, US

• At Data Quality Management team within Google Attribution, monitor online marketing performance, deliver weekly dashboards using Tableau to top-tier agencies and internal account management teams, provide advertising.
• Knowledge of programmatic advertising (DoubleClick Search), digital ad-serving, Google Display and Search Network, paid search media (Adwords), Google Analytics, and multi-channel attribution and measurement solutions.
• Perform and deliver in-depth data analysis, validation and management. Collaborate with the clients, agencies, account managers, system engineers, and data scientist to create and maintain streamlined data collection.
• Develop efficient and scalable data validating and reporting process for internal teams and external clients by creating training materials and standardized work flow.

NYC, LA, US

• Use data to optimize internet marketing campaigns, drive efficiency, and create strategies from analytic insights. Manage, analyze and present website performance, SEO ranking, paid media, search trend, social media.
• Work with cross-functional teams to defined and maintain key performance indicators (B2B, B2C and eCommerce Sites) and implement event tracking, measurement, analytics, and reporting methods for continuous optimization.
• Design and transform web analytics data into a captivating monthly dashboard report (Excel, Powerpoint or/and Email newsletter format) with actionable insights using storytelling technique to help non-technical.
• Develop and optimize lead generation, SEO, and SEM strategies to improve marketing metrics to provide insights including market share, campaign performance, and so on. In addition, provide the monthly report that.
• Compile and analyze SEM/PPC, SEO and digital campaigns, and social media data and creating dashboards from multiple social media platforms using Simply Measure, NetBase and Crimson. Using social analytics to understand.

Chicago, Illinois, US

• Develop yearly marketing strategy and go-to-market plan for Chicago Booth MBA admission programs to strengthen brand awareness, increase market share and communicate Chicago Booth value propositions.
• Establish a yearly internal strategic marketing plan for consistent branding and academic events promotions. Build strategic action plans for the digital team to effectively measure marketing KPIs and digital marketing.
• Ongoing reporting on Booth's own digital assets, analyzing and forecasting all KPIs across media channels including social media, email marketing, and more. Summarized insights and key learning to recommend investment.
• Work with Graduate Management Admission Council (GMAC) to conduct marketplace assessments and market trend analysis to guide enterprise initiative (new student admission efforts) in terms of target markets and audiences.

Franklin Park, Illinois, US

• Assimilated a wealth of information including quantitative data from web analytics, market trends, competitive analysis, industry statistics, product reviews and customer feedback. Equipped myself with the information.
• Brought multiple B2B high-end electronic products to market by analyzing proposed product requirements, pricing strategy and return-on-investment analyses. Established product go-to-market strategy and timelines with.
• Assessed and obtained product market share data by working with sales teams to develop product sales strategies. Presented ongoing industry trends, market research, consumer behavior and competitive analysis to.
• Developed compelling brand messages for marketing materials that communicate product value beyond its features and benefits. Create go-to-market strategy that expand market share and drive brand awareness.
• Maintained product technical knowledge and monitor customer usage and service call volume. Anticipated user training workshop planning and gathered user experience and review.

Lorain, Ohio, US

• Developed and executed product marketing strategy and support global wide sales distributors. Create and distribute sales presentations, including PowerPoint, videos, sales collateral, and promotion giveaways.
• Managed social media accounts, website content, digital advertising, and blogs. Integrate social media and digital advertising with traditional marketing, driving brand visibility through intelligent and branded use of.
• Analyzed and administered customer relationship management (CRM) database (ACT!). Planned email and direct mailing campaign targeting prospects.
• Collaborated with magazine publishers to identify/develop storylines and pitches for magazine articles and write-ups. Worked with public relations (PR) agencies in writing press releases. Partner with industrial.
• Organized multiple national tradeshows and event planning, display design, execution, and follow-up. Develop creative campaigns to draw in foot traffic at major International Machine Tool Show (IMTS).
• Cross trained and worked collaboratively with Research & Development (R&D), Sales, and Service groups to gain solid product knowledge to inform marketing strategy, program, and collateral development. Outlined and.

Cupertino, California, US

• Enriched lives by discovering and building complete solutions based on customers’ specific needs.
• Collaborated with Visual Marketing Team weekly to strategically organize the sales floor to create a pleasant shopping experience.
• Identified business unit opportunities and provided business consultations. Consistently recognized as top performing Sales Specialist by bringing qualified business leads that contributed strong store revenues.
• Created positive, energetic work environment for team, management team, and customers. Provided fearless feedback to challenge colleagues to be the best. Coached new sales people to hit their sales goals.

Seattle, WA, US

• Created an uplifting Third-place experience for everyone.
• Gained knowledge of every Starbucks coffee and tea collection to promote according to every customer’s unique taste.
• Practiced the proper receipts of brewing the perfect cup of coffee.
• Carried out the highest customer service at all time.
• Understood the power of customer loyalty by creating in-store unique experience.

Cleveland, OH, US

• Designed party goods products, including gift bags, and wrapping paper.
• Monitored all products printing and finishes and ensured corporate branding guidelines were met at daily brand management meetings.

Kent, Ohio, US

• Created magazine layouts, invitation cards, signs, direct mail, and other print designs.
• Generated TV and video graphics.
• Participated in DVD label design in 2005 and 2006 for United Way.

Post Baccalaureate, Strategic Marketing

Bachelor Of Fine Arts, Visual Communication Design