Gareth Morgan (孟楷) Email & Phone Number

Calgary, Alberta, Canada

• Guiding the creation of high-value, contextual and compelling content across all channels and products in the WestJet digital ecosystem ✈️ • Managing digital content optimization projects from start to finish 🏁 • Collaborating with a variety of stakeholders and discipline specialists to build the best digital experience for guests 🏅• Increasing engagement, satisfaction, trust, conversions and revenue 📈 • Proud to serve inside a winning team of smart, caring professionals 💙

Calgary, Alberta, Canada

• I help clients optimize their communication efforts and leverage digital marketing capabilities to increase results and revenue • Delivering analysis, insights and advice gathered from two decades of diverse industry experience across multiple business categories• Specialties: Email marketing, content planning & strategy, audience analysis & persona development, website content optimization, local SEO, process efficiency management, user experience troubleshooting, ROI improvements• Marketing automation expertise: Lead generation/nurturing plans, contact management/segmentation, content & workflow development, A/B testing, conversion rate optimization (HubSpot Marketing Software certified)

Calgary, Alberta, Canada

• Guided the strategy and execution of numerous digital marketing and communication initiatives• Optimized email subscriber experience, production processes and attraction strategy, leading to 31% boost in monthly signups, and 12% year-over-year donation revenue growth • Overhauled online volunteer portal and application experience, resulting in 20% increase in monthly signups • Improved social content strategy and publishing tactics to grow our followers 16% year-over-year• Updated website content templates and e-commerce experience, resulting in 8% year-over-year donation growth • Spearheaded eight new name acquisition campaigns over a 3-year period, boosting size of our contact list by 26%, and generating over $70k in attributable donation revenue • Planned and oversaw several successful multichannel marketing campaigns, covering web, broadcast email, social, paid digital ads, and print collateral • Championed significant efficiencies and cost savings through improved processes, standardization, Google Analytics research, content guidelines and best practice adoption • Managed relationships with external vendors and service providers• Tested, analyzed and measured content against organizational goals• Led the small-but-mighty Digital Marketing Team in Canadian head office• Oversaw five successful CMS migrations from legacy systems into WordPress • Inspired audiences to donate, volunteer, fundraise or advocate for our organization• Actioned digital content creation requests from stakeholders in all organizational departments• Aligned communication initiatives with US head office and international affiliatesAbout: Samaritan’s Purse is a Christian relief and development organization that provides physical and spiritual aid to hurting people around the world. SP helps victims of war, disease, disaster, poverty, famine and persecution, regardless of their religious faith, race, gender, or socio-economic standing.

Calgary, Canada Area

• Delivered content strategy expertise and improvements to over 40 successful digital marketing projects on multiple business accounts • Fostered key relationships of trust and partnership with client stakeholders, earning our agency continued respect and additional business • Dramatically improved content, user experience and customer satisfaction of knowledgebase support portal for key Canadian internet provider client • Tackled a challenging content audit of a large international credit company’s crumbling intranet portal, untangling the mess and providing actionable recommendations to restructure the site for ease of use and increased staff productivity • Optimized e-commerce buyflow content to reduce friction, increase conversions and revenue • Collaborated in cross-functional teams of project managers, graphic designers, experience architects, business analysts, researchers, copywriters, UX testers, technology and SEO managers • Designed creative, award-winning content solution for key US telecom client, to help their customers choose order home services with speed, clarity and higher conversion rates• Established content requirements, style guides, editorial calendars and governance plans • Guided the content strategy discipline in the Calgary office, providing oversight, training, task delegation, career development and other support to my direct reports• Acquired subject-matter-expert levels of knowledge in key US telecom client’s product line• Presented decks, work proposals or other content deliverables to clients for review and feedback• Represented agency when pitching content strategy services to current and prospective clientsAbout: Critical Mass is an award-winning digital experience design agency with a roster of Fortune 500 clients such as AT&T, Nissan, Apple, Hewlett-Packard, Adidas, Visa, Citibank and more

Calgary, Canada Area

• Prepared and maintained successful multilingual website content and marketing communications for ecommerce SaaS product used across 13 languages, 6 continents and 45 countries • Oversaw all translations and quality control to ensure global communications were accurate, on-brand, and delivered on deadline according to agreed budgets and company objectives • Maintained fruitful relationships with project managers, department directors, business unit managers, web developers, translation vendors and country managers overseas• Wrote and edited a high volume of copy and communication deliverables for various audiences, including individual customers, businesses and company employees• Used CMS and email broadcast software to publish digital content to company websites and customer mailing lists, helping company fulfill marketing plans and reach revenue targetsAbout: Paysafe Group (formerly Optimal Payments Plc) operates one of the world’s largest online independent money transfer businesses, including the NETELLER SaaS platform, Net+ and NETBANX financial services.

Taipei City, Taiwan

• As Web Content Manager, produced and managed content for ORTV’s popular StudioClassroom.com website. Web production staff doubled under my tenure, site traffic increased over 40%, and clickthroughs to e-commerce portal increased 22%. Generated successful advertising materials, content repurposing plans, marketing campaigns, surveys and new product launches • As Project Manager, oversaw creation, development and production of several award-winning multimedia projects comprising print, audio CD and interactive digital content. Directed projects from conception through execution: Assembled production team, led planning meetings, chose source content, and directed interactions with six different company departments • As Senior Editor, wrote and edited articles and radio features for ORTV’s Studio Classroom and Advanced magazines. Served as liaison between Production Department and Art Department (all Mandarin speakers) to develop successful layouts and magazine designs. Managed a team of proofreaders, plus trained new staff to follow editing and style guidelines and efficient production methods, raising quality while saving the organization time and money About: Overseas Radio & Television Inc is an international educational organization that uses magazines, radio, TV and digital multimedia to teach English to students across Asia.