We build a website as a tool to help creative professionals convey culturally relevant colors and emojis to audiences with diverse backgrounds.

Led an 8-person cross-functional team, including engineers, marketers, and designers, to rebrand and redesign the Husky Communication website to build trust and enhance loyalty by increasing engagement and adoption rates. I managed the strategy to align with new business objectives. During the process, we leveraged data-driven design insights from structured and unstructured data sources, including surveys, interviews with startup CEOs and students from Northeastern, and Google… Show more Led an 8-person cross-functional team, including engineers, marketers, and designers, to rebrand and redesign the Husky Communication website to build trust and enhance loyalty by increasing engagement and adoption rates. I managed the strategy to align with new business objectives. During the process, we leveraged data-driven design insights from structured and unstructured data sources, including surveys, interviews with startup CEOs and students from Northeastern, and Google Analytics. We collaborated with each other closely to ensure alignment with business objectives deliver scalable, innovative, and human-centered design solutions, and drive measurable outcomes. Show less

Successfully achieved eye stress reduction by creating a desktop plugin designed to alleviate work-related stress. Developed a minimum viable product (MVP) that featured daily stress-related data displays, addressing three key issues identified through user research. Additionally, presented an actionable research report, complete with data and feasible design demonstrations, to the CEO.

Spearheaded the transformation of a B2B Data Analytic dashboard, significantly boosting efficiency and user satisfaction. Led comprehensive research, translating insights into intuitive visualizations. Crafted compelling user stories and implemented Agile Design principles, driving cross-functional collaboration and achieving exceptional usability. This user-centric approach markedly improved task completion, decision-making, and overall experience for thousands of employees.

Pioneered AI-driven solutions for B2B and B2C platforms, significantly boosting efficiency and user engagement. Led the development of an AI Office Assistant and an LLM-powered e-commerce system, driving substantial revenue growth. Designed intuitive interfaces, conducted comprehensive user research, and fostered cross-functional collaboration. These initiatives markedly improved user satisfaction, task completion, and platform profitability.

Ran a jewerly store on Taobao; handled all aspects of the business including product selection, store operations, shop design, product photography, and shipping by myself; achieved a net profit of $2000 per month within the first three months of operation.

Led a design team in developing a successful B2B Live streaming SaaS platform, significantly expanding user base and improving conversion rates. Implemented agile practices and fostered team growth through regular coaching sessions. Secured substantial funding through strategic design and business planning. Enhanced brand visibility through creative marketing efforts. Drove product development through extensive user research and usability testing. Conducted comprehensive market research to… Show more Led a design team in developing a successful B2B Live streaming SaaS platform, significantly expanding user base and improving conversion rates. Implemented agile practices and fostered team growth through regular coaching sessions. Secured substantial funding through strategic design and business planning. Enhanced brand visibility through creative marketing efforts. Drove product development through extensive user research and usability testing. Conducted comprehensive market research to maintain competitive edge. Show less