Product Marketing Engineer – Encoder Product Division, Renishaw
Current- My core responsibility is to manage new product development and current product growth. I play a critical role between design and commercial teams to deliver market driven product solutions. Key areas of.
- Undertaking market research, involving key customers to form product concept
- Engaging R&D teams to develop business case
- Driving new product development New product launches and current product promotional campaigns
- Defining product proposition and branding
- Establishing marketing value messages and pricing discount structures