Mengsha (Alice) Luo Email & Phone Number

Red Hill, Queensland, Australia

With 3+ years' experience in marketing at Calibre Real Estate, I've orchestrated marketing campaigns resulting in a 10.4-fold lead increase in 4 weeks, optimised web traffic via design, SEO, and Google PPC projects, created 220+ social posts, managed 90+ FB Ad campaigns, trained an intern for 5 months, contributed to winning industry awards, and assisted in achieving an NPS score of 10/10 and 4.8 on Google Business Profile. Liaised with external vendors for graphic design, landing page design, copywriting, and corporate rebranding, and coordinated merchandise from Chinese manufacturers, achieving a 50% cost reduction. Optimised Calibre & Community magazine, and developed partnerships with over 35 local businesses for cross-promotional advertising, with over 20% becoming affiliates.

[Global sourcing and trading company & fashion apparel supplier]

China

[Handmade polymer clay jewelry business]Conducted market research and analysed market trends; created content for social media platforms, including WeChat and RED, garnering over 3k views on articles/posts. Managed WeChat official account operations, including designing a personalised menu bar, managing the WeChat Store, etc., daily maintenance, and bi-monthly online marketing promotions. Wrote brand stories and narratives for 5 main IPs. Provided advice on social media and branding strategies. Generated monthly statistical summaries and feedback evaluations.

Guangzhou, Guangdong, China

[Garment accessories and jewelry supplier and exporter] In just 2 months, I utilised a global ERP to manage CRM, inventory, and export documentation. I handled online inquiries, calls, and in-person meetings, engaging with 80+ customers. Reactivated 2 with past negative experiences, generated US$30k+ in sales, and maintained 100% positive customer feedback. Designed 50+ product catalogs, photographed and filmed 100+ products, and optimised keywords on Alibaba.com, boosting online inquiries by 20%. Additionally, provided mentorship to 2 new hires.

Guangzhou, Guangdong, China

[Global trading company]Managed client enquiries and sourced products and suppliers on Alibaba.com to meet the needs and requirements of international clients. Supported foreign executives during manufacturer visits, offering translation services, fostering supplier relationships, and honing negotiation prowess. Managed quotations and negotiated pricing. Monitored production processes, conducted independent factory inspections, and ensured product quality and quantity standards. Supervised packaging and loading operations.

Beijing, China

Analysed and visualised data from surveys conducted on 845 pig farms regarding bacterial diseases. Authored a comprehensive research report exceeding 100 pages for the development of agriculture and animal husbandry. Contributed to industry research by reviewing expert interviews, identifying trends, and evaluating industry status and characteristics through reports and news.