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Mengtian (Ash) Zhou is listed as Creative Strategist, Branding and Marketing at Co-Active Training Institute, a with 1008 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Mengtian (Ash) Zhou.
Mengtian (Ash) Zhou previously worked as Creative Strategist, Branding and Marketing at Freelance and Professional Life Coach, Individual and Relationship at Co-Active Training Institute. Mengtian (Ash) Zhou holds The Medill School, Master Of Science, Integrated Marketing Communications from Northwestern University.
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I am a hybrid thinker, a culture enthusiast, and a coach at heart. Inspiring and empowering people to be the truest forms of themselves is what I live and breathe. I view the world of brand and experience building as an important creative medium to achieve that. I am infinitely curious towards the creation and cultivation of a valuable brand in its cultural and social context, and how to really live and embody the brand in everyday lives of the consumers. I have lived, studied and worked in multiple countries and am an avid traveler and seasoned consumer. I am able to see things from a diversity of perspectives while maintaining a cultural rooted-ness. Depending on the task in hand, I switch lenses with fluidity and ease.I have worked in world's pioneering creative agencies for over 8 years and as an independent strategist for 7 years now, especially enthusiastic about and experienced with the fascinating world of human beings as shoppers, the things they buy, the cultures and worlds they live in, and the hidden connections and potential possibilities they imply.I hold 3 world's top professional coaching certificates and take great pleasure in coaching and nurturing growth in people outside and inside of the business world. The coaching skills are also manifested in my research / interviewing process so my brand clients are offered with the most nuanced, vivid insights to feed their business success.
Listed skills include Digital Marketing, Integrated Marketing, Social Media Marketing, Market Research, and 16 others.
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A career timeline built from the work history available for this profile.
China, Apac, International
Brand & Product positioning. Qualitative Research (In-depth interviews, Ethnography, dynamic FGDs). Strategic & Creative Ideation, Campaign Planning.Clients I've partnered with: LVMH BEAUTY(Dior, Guerlain, Benefit), SKII, Salomon, Cartier, Chanel, Zegna, Puma, Sandro, Birkenstock, Shiseido, Mars, Amway-Nutrilite, P&G Head&Shoulders, Mattel, Vaseline.
Shanghai City, China
Typical clients & areas of work: wealthy but lost millenials and Gen Zs, 'successful' yet feel empty-inside people, intimate partner relationships (business and life), sexually-troubled adult clients.
Singapore
Worked closely with UX / UI teams on the creation of a cutting-edge smart retail experience for SKII by designing, conducting user researches, mining cultural/ category/ behavioural insights and intepretating them into innovative, cutting-edge product experiences.Project: SKII FutureX Pop-up store, ecommerce experience innovations (JD & Tmall), Salomon Concept Store
Shanghai City, China
Post 95s Youth Brand & Product Positioning. Category Innovation (Research, Ideation, Strategy). IP Strategy (Persona, Behaviour, Personality design)Key Clients: Maxwell. Mondelēz - Oreo, Chips!Ahoy, Stride. SoupDaren.
Shanghai City, China
China localization, brand & product launches, content planning & execution targeting millennial travelers, sub-cultural group youngsters, affluent class and super premium mums.Brands: Airbnb, MasterCard, Bellamy's, Adidas Originals, Singapore Tourism Board, Intel.
Shanghai City, China
Reported directly to Greater China planning head and handled key clients independently on brand innovations, brand positioning, integrated communication plan targeting the affluent middle class, millennials, and super premium mums.Key clients: HSBC / P&G Pampers / Coca Cola - Georgia
Shanghai City, China
FMCG feminine care, adult care, food & condiments, healthcare. - Kimberly-Clark (Kotex & Depend) - Lee Kum Kee (Brand / B2B / Categories) - Infinitus (Healthcare & Supplement) - Philips (Home Appliances)
Tokyo, Japan
Conducted Japan / China consumer focus groups and store research, developed a new brand positioning and a China market launch plan for Shiseido's masstige brand Za.
Other employees you can reach at coactive.com. View company contacts for 1008 employees →
Richard Caldwell
Colleague at Co-Active Training InstituteMethuen, Massachusetts, United States
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ЕЗ
Екатерина Зайцева
Colleague at Co-Active Training InstituteRussia, Russian Federation
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Douglas Luedeman
Colleague at Co-Active Training InstituteBrazil, Indiana, United States
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Hattie Jones
Colleague at Co-Active Training InstituteAshford, England, United Kingdom
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Mohan Cti
Colleague at Co-Active Training InstituteSaskatoon, Saskatchewan, Canada
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Claudia Lorena Caro
Colleague at Co-Active Training InstituteColombia
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Arbin Snal
Colleague at Co-Active Training InstituteMeghalaya, India
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刘向东
Colleague at Co-Active Training InstituteShenzhen, Guangdong, China
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Latonya Carr
Colleague at Co-Active Training InstituteHacienda Heights, California, United States
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Robert Keating
Colleague at Co-Active Training InstituteDenver, Colorado, United States
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Concentrations: Data Analytics / Digital & Interactive Marketing / Branding & Advertising
Quick answers generated from the profile data available on this page.
Mengtian (Ash) Zhou works for Co-Active Training Institute.
Mengtian (Ash) Zhou is listed as Creative Strategist, Branding and Marketing at Co-Active Training Institute.
Mengtian (Ash) Zhou is based in Jing'an District, Shanghai, China while working with Co-Active Training Institute.
Mengtian (Ash) Zhou has worked for Freelance, Co-Active Training Institute, Huge, Leo Burnett, and Tbwa\Worldwide.
Mengtian (Ash) Zhou's colleagues at Co-Active Training Institute include Richard Caldwell, Екатерина Зайцева, Douglas Luedeman, Hattie Jones, and Mohan Cti.
You can use AeroLeads to view verified contact signals for Mengtian (Ash) Zhou at Co-Active Training Institute, including work email, phone, and LinkedIn data when available.
Mengtian (Ash) Zhou holds The Medill School, Master Of Science, Integrated Marketing Communications from Northwestern University.
Mengtian (Ash) Zhou is listed with skills including Digital Marketing, Integrated Marketing, Social Media Marketing, Market Research, Advertising, Marketing Research, Management, and Digital Strategy.
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