Megan Chen Email & Phone Number

Menlo Park, Ca, Us

- FB Monetization - Ads Measurement

Riverwoods, Il, Us

1. Optimized campaign targeting strategies and customer segmentation to drive acquisition and acquired response rate 15% over plan2. Set up A/B testing and interpreted result using z-test and machine learning models to derive insight for future customer targeting 3. Built dashboard to monitor campaign performance, identify demand trend and analyze customer profiling 4. Developed a robust planning and forecasting framework on Cloud and reduced the time spent by 80% with the automation program

Cincinnati, Oh, Us

• Worked on the development of the Omni-channel funnel report to identify the friction points, increase the application completion rate and identify the opportunity to improve customer experience using Google Analytics, Big Query and Tableau• Managed direct mail marketing campaign to drive customer acquisition1. Provided campaign planning and forecast as well as new strategies to achieve 200% ROI goal; oversaw $16M annual budget, utilized 99% of the budget and realized a cost per funded loan 16% below plan2. Implemented credit risk and targeting models, reduced model production time to run over 100 million records by optimizing SQL and SAS queries, and conducted model validation and model performance tracking3. Provided campaign performance dashboards as well as loan and application performance analysis to leadership team using Snowflake and Tableau 4. Coordinated with creative and e-commerce teams on A/B split testing on mail content, landing page, promotion as well as cross-channel marketing combining direct mail, email and display ads

Cincinnati, Oh, Us

New York City, Ny, Us

• Conducted KPI, Reliability and Availability Analysis on production and certification, detected deviation from benchmarks by generating interactive graphical reports using SAS• Retrieved and organized data on both Unix and z/OS operating systems, and generated more than 30 daily or monthly-automated SAS reports• Calculated charges to business bill groups by building a cost allocation model with CPU consumption and search data using pivot tables• Built User Interface website and Infrastructure Capacity and Demand tools using HTML, JavaScript and Visual Studio

1. Created a template to collect information of potential clients and increased efficiency by 50%2. Identified new business opportunities by conducting market research on kitchenware products in China

Beijing, Cn

1.Published monthly investment report by synthesizing macroeconomic analysis, investment analysis, and incorporating related policy changes2.Synthesized customer information summary from each branch of SME private bond, and updated current sales status to our head office3.Led a team to plot out how syndicated loans would fund the upgrading of industries in Guangdong Province

Beijing, Beijing, Cn

1.Coordinated an event at a Guangzhou high school that displayed the company's global study tours2.Designed advertisements and posters, and direct marketing campaign for the event3.Gathered over 200 students for post-event re-connection to New Oriental Education

Espoo, Southern Finland, Fi

1.Led a team of five members to develop a cellphone marketing plan that targeted young consumers2.Performed market research, created an innovative commercial plan, and executed store sales for Nokia N83.Exceeded team sales target of 50 units by selling over 100 in one week

Master Of Science In Information Systems, Information Technology

Master Of Science In Finance, Finance, General

International Business Management Studies

Bachelor Of Economics