【Brand consulting】Identified the clients' needs and provided marketing consulting, rights negotiation, and contracting optimization services; facilitated 7 sponsorship and endorsement deals 【Marketing planning】Developed annual and quarterly marketing plans for brands, including marketing strategies, marketing activities, social media promotion, and implementation【Project management】Operated 9 partnership programs independently, managed client relationships and third parties collaboration, and oversaw project progress and results【Resources connection】Connected with over 20 sports resources of basketball, soccer, badminton, track & field, weightlifting, skateboarding, climbing, ski, skating, and other programs, covering 70% of domestic mainstream sports resources

【Project management】Managed and operated 7 partnership programs for brand clients.; Provided strategy support, sponsorship activation, event execution, supplier management, financial and legal management services 【Marketing activiation】Drove brand campaign based on brand's strategy and needs, including campaign idea, communication plan, and activation; 【Marketing planning】Output in-APP marketing media solution by utilizing Hupu assets according to the client's brief, planned and supervised 5 brand campaigns reaching promoting goals

Wrote game reports of Rockets based on player interviews and site details with an average of 300+ interactions

Managed player’s travel and itinerary; Accompanied the player attending the Symetra Tour (golf tournament) and ensured the player was in good status (the player achieved a career-high ranking)

Analyzed data and evaluated the brand awareness of the Tour of Beijing 2014; Conducted market research through cold calls and store visits to identify the reasons for sales decline and provided improvement solutions for brand