Meng Xia

Meng Xia Email and Phone Number

Senior Marketing Executive @ Taylor & Francis Group
Beijing, China
Meng Xia's Location
Chaoyang District, Beijing, China, China
About Meng Xia

A marketing professional with a passion for leveraging data-driven strategies to create impactful campaigns and elevate brand presence. With a Master's degree in Communication and Media from Rutgers University and a Bachelor's degree in Interpreting and Translation from Beijing International Studies University.I bring a unique blend of communication skills and marketing expertise to the table. Currently, I work as a Marketing Executive at Taylor & Francis Group, where I have successfully developed and implemented digital marketing strategies, transforming academic content into engaging articles that resonate with our target audience. All the experiences to date have honed my skills in social media management, content creation, and account management. I am adept at creating bilingual content for diverse platforms and audiences, and I thrive in dynamic, fast-paced environments.

Meng Xia's Current Company Details
Taylor & Francis Group

Taylor & Francis Group

View
Senior Marketing Executive
Beijing, China
Employees:
3371
Meng Xia Work Experience Details
  • Taylor & Francis Group
    Senior Marketing Executive
    Taylor & Francis Group
    Beijing, China
  • Taylor & Francis Group
    Marketing Executive
    Taylor & Francis Group Apr 2022 - Present
    Beijing, China
  • Versus Programming Network
    Account Executive
    Versus Programming Network Dec 2020 - Jul 2021
    中国 北京市
    1. Understand clients’ needs and give brief, work with planning team to complete the integrated marketingplan and the make proposals.2. Develop the project control plan, monitor the project, collect the feedback and data to make sure theproject is completed smoothly.3. Communicate with internal colleagues and external media as well as suppliers, timely and accuratelyconvey clients’ needs to ensure smooth flow of information.4. Provide reporting service to clients after the completion of the project and establish long-term andstable cooperation with clients.
  • Beijing People'S Broadcasting Station
    Student Intern News Channel
    Beijing People'S Broadcasting Station Nov 2017 - Feb 2018
     Conducted interviews using professional equipment for news broadcasts.  Edited footage and recordings with Premiere and Audition software.  Involved in scriptwriting and editing to help news anchors to prepare for the broadcast.  Managed the channel’s public account on WeChat to update breaking news in Beijing and summarized the broadcast content for transcripts.  Drafted and implemented the organizational plan to attract subscribers for the public account on WeChat.  Contributed to the weekly thematic discussion session to determine the next week’s topic and future work plans.

Meng Xia Education Details

Frequently Asked Questions about Meng Xia

What company does Meng Xia work for?

Meng Xia works for Taylor & Francis Group

What is Meng Xia's role at the current company?

Meng Xia's current role is Senior Marketing Executive.

What schools did Meng Xia attend?

Meng Xia attended Rutgers - State University Of New Jersey, Beijing International Studies University.

Who are Meng Xia's colleagues?

Meng Xia's colleagues are Craig Howes, Jitka Elgendy, Meredith Lemasurier, Ella Halstead, Luke Etherington, James Hobbs, Kristine Bird.

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