2024+ AI Infrastructure Training Experiences & Orchestration2022-2024 Monetization Ecosystem Performance (Revenue, Product & Goaling; Competition & Market Insights; Incremental Revenue)

App ads, ads ecosystem

Precima acquired by Nielsen

• Take analytical objectives and define data requirements. Extract, clean, and transform customer and item-level data for purposes of analysis, modeling/segmentation and reporting.• Design, build and test Precima’s personalized marketing product and Marketing mix model product. Product written in Python and SQL.• Support the implementation of advanced statistical and econometric models for marketing mix and targeted marketing. Provide insights for monthly measurement results.

Tracked and analyzed internal shopper database for multiple international CPG companies. Solutions provided in advertising strategies for existing shopping channels; insights derived in yearly brand equity change.• Designed shopper preference surveys, tracked and analyzed survey data for each season, and interpreted result changes into advisory reports to illustrate the effectiveness of seasonal advertising approaches in online and offline channels.• Collaborated with qualitative research team (Millward Brown Firefly) to conduct ad hoc research project for client. Designed surveys and interviews to summarize decisional factors of purchase in different shopping channels.

Maintained company service sharing system through updating database (1000+ employees) to improve efficiency of internal data searches and promote productivity.• Updated both the digital and physical records daily for new hires, transfers, salary changes, promotions, terminations and status changes to ensure database accuracy and validity.• Rearranged file sharing systems for the entire company database, reducing the average data search time from three minutes to one minute.