Menna Mahdy Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

🛒 Drive multi-cultural activations with big retail players in the region.💼 Lead the development and execution of brand strategies, omni campaigns and tactical initiatives across all marketing functions like: e-commerce, in-app ads, CRM, social, influencer campaigns, in-store visual merchandising and on-ground activations.🛒 Develop and execute BTL, POS and marketing collaterals in line with objectives and ensure quality production of the same.💼 Work with global stakeholders and cross-functional teams to create creative concepts and build relevant initiatives, budgets and analytics to support the business.🛒 Maintain effective partnerships and contacts with central teams, key external parties, vendors, suppliers, production agencies and mall management.

Cairo, Egypt

Giftopiia is an E-Commerce business and a gifting services platform. Key responsibilities included:🎁 Studying company's existing and new products and developing retail marketing strategies📊 Following and analyzing market trends to position products🎁 Coordinating omni-channel launch campaigns via: influencer marketing, social, digital ads, event marketing, CRM and loyalty programs.📊 Overseeing the creation, distribution and development of product launches and key products🎁 Working with various teams (design, content, acquisition, product, sales) to implement strategies📊 Communicating with suppliers to ensure the execution of desired projects, as well as printables🎁 Being responsible for Giftopiia's private label and A to Z implementation of subproducts📊 Supervising and planning relevant creative campaigns and communication methods for products, brands and necessary BSUs🎁 Ensuring brand consistency and maintaining the company's image through the implementation of marketing initiatives📊 Making decisions about the cost of branding and analyzing trends in customer spending

- Developing strategies and brand/style guidelines- Representing the brand at social events throughout the year.- Managing, proofreading and overseeing all content produced for publications and websites. This includes reviewing all content produced, such as articles, posts, interviews, videos and photographsDuties also include:- Editing Content- Researching trends, topics, news and original ideas- Setting Editorial Guidelines- Managing the Departmental Budget- Representing the Publication- Hiring Editorial Staff Members- Managing and leading an extensive team of content creators, designs, editors, and videographers- Pitching and building partnerships with other brands and influencers

Alexandria Governorate, Egypt

-Supporting the Creative Director by assisting with the development of strategies and monitoring the performance of creative teams-Assisting the Creative Director with overseeing a creative team by providing guidance and project management on various projects-Planning company advertisements, monitoring brand campaigns, revising presentations, and co-shaping brand standards-Evaluating trends, assessing new data and keeping up-to-date with the latest marketing techniques.-Ensuring projects are meeting budgets, timelines, and requirements-Helping creative teams overcome obstacles & working closely with the Creative Director to offer creative solutions-Creating and implementing tailored marketing plans based on individual client requirements.-Designing presentations and pitches of comprehensive campaigns to land potential clients- Using tools like Google Slides, Apple Keynote, Microsoft Powerpoint and more to deliver these pitches

Alexandria Governorate, Egypt

-Create, develop and adapt campaigns within several industries, with an understanding of the underlying brand strategy.-Craft creative briefs and lead inspiring briefing sessions.-Cultivate a deep understanding of the intersection of consumer/shopper motivation and brand team businessneeds.-Develop strategic stories that enable big ideas to be sold into brand teams. -Translate and add value to business/client briefs, turning them into insight-rich comms briefs ensuring that creative and media are effectively integrated-Develop strong, trusting relationships between brand and agency partners, providing leadership and support during strategy, ideation, and execution-Proactively keeps abreast of brand plans and activities.-Identifying key trends & best practices and sharing this internally-Proactively approaching client with relevant innovative & integrated solutions-Articulating creative ideas to sell-in to brand-Works and interacts with team members from all departments within the in-house agency.

New York, United States

• Part of the team in charge of serial entrepreneur Gary Vaynerchuk's MENA's social media accounts • Customizing targeted content to fit the MENA region• Writing, editing and proofreading content.• Managing a content team consisting of translators, graphic designers, video editors, community managers, etc.• Formulating a cross-platform content strategy.• Brainstorm with team members to develop new ideas aligned with ongoing trends• Building and growing a massive following on social media.• Providing editorial, creative and technical support to team members.• Tracking platforms analytics to ascertain content engagement levels.• Managing content across all platforms while developing monthly/quarterly reports to measure progress

Alexandria Governorate, Egypt

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification for all clients & company social media accounts.- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.- Set up and optimize company pages within each platform to increase the visibility of company’s social content.- Moderate all user-generated content in line with the moderation policy for each community.- Create editorial calendars and syndication schedules.- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.- Handle client requests and build sustainable relationships with them.

Alexandria Governorate, Egypt

- Created designs, concepts, and sample layouts, based on knowledge of layout principles and aesthetic design concepts.- Developed graphics and layouts for product illustrations, company logos, and Web sites- Identified and evaluated marketing strategies, based on knowledge of company objectives, market characteristics, and cost and markup factors.- Managed, updated social media platforms and created weekly newsletters for customers.- Generated creative marketing campaigns to engage and target existing and potential target customers.

Cairo Governorate, Egypt

- Researching industry-related topics (combining online sources, interviews and studies)- Generating ideas for future stories and features that would interest the magazine's readers- Attending relevant events, fairs and conferences

Algeria

As part of a culture exchange program, my duties included:-Documenting the cultural aspect of Algeria-Visiting and researching spots, food, cities and country related info-Blogging and writing articles about places, experiences and people-Interviewing locals-Taking photos and capturing videos to upload on the project's website

Bachelor'S Degree, Marketing And International Business

American Diploma

Activities and Societies: School band, Music Club, Journalism, Cultural Exchange