• Managed and cultivated relationships with renowned brands, including Heinz Egypt, Heinz Arabia, IBAG, AlKhabaz & Petal IFt• Responsible for Tiktok projects and managing the whole team to produce Tiktok campaigns for local andinternational clients such as: Noon Egypt, Peet’s coffee UAE, Zid, Labelle, Vodafone South Africa, Rasees KSA, Head & shoulders and TOD.• Communicate and manage Social Media Influencers.• Developed and implemented strategic marketing plans to drive brand awareness and increase digital presence.• Collaborated with cross-functional teams to ensure seamless execution of campaigns,• Led client meetings and presentations, effectively communicating campaign progress and results.

- Creating case studies of HUMM’s success stories for strategic targeting.- Brainstorming, developing and executing ideas for creative marketing campaigns,collaborations and promotional events, as well as liaising with third-party vendors to executesuccessful events.- Understanding the objectives for the respective partnerships, ensuring all activity aligns andhelps to drive positive performance.- Analyzing and reporting on the performance and efficiency of campaigns / events / projects- Developing and executing marketing initiatives to appeal to target audience usingappropriate channels such as email, social media and traditional media.- Collaborating with other internal teams to develop proposals for product promotion andbrand initiatives.

- Communicated with media weekly to build relationships and optimize the presscoverage.- Organize and plan the biggest Egyptian contemporary art event “The World Art Forum2022” in the National Museum of Egyptian Civilization (NMEC).- Coordinated, drafted more than 3 press releases weekly (in English and Arabic)- Handled press inquiries for fintech companies, educational institutes and art non profitorganization and much more.- Draft almost 10 biographies (in English and Arabic)- Planned and implemented media and PR tactics and events.