Menno Kroezen Email & Phone Number

Utrecht, Netherlands

Harderwijk, Gelderland, Netherlands

• I currently help Trek and its subsidiary brands grow with a renewed strategy, design guidelines, product portfolio and consumer touchpoints.
• Concept bike development: defining vision, strategy & design language for next generation of Trek bikes.
• Crafting benchmark products with our great team: bikes that are best-in-class, sustainable and inspiring.
• Renewal of the iconic Diamant brand (since 1885).
• R&D for the city and cargo categories.

Amsterdam, North Holland, Netherlands

• At Instinctiv I developed high-end mountain bikes that provide maximum confidence.I developed and a range of distinct trail and enduro bikes with our great team. All models are designed around the Puma kinematic.
• program lead and strategic development roadmaps
• Instinctiv’s topology inspired design language
• optimized geometry & sizing strategies
• developing and patenting the PUMA kinematic platform: PUMA reduces swingarm flex and torsional forces on the shock, increases responsiveness and prolongs shock-life.
• technical drawings & diagrams for mold making

Amsterdam Area, Netherlands

• At Alskar we innovate and design to bring positive change. We create innovation strategies and high quality product designs for companies ranging from multinationals to promising start-ups. Alskar is a dedicated.
• mobility projects such as e-bikes, foldable scooters, carbon bike frames and mountain bike kinematics.
• medical projects such as an innovative blood serum sampling method for Labonovum.
• sports projects such as helmets* and rackets for Decathlon, Maplez and others.
• consumer products; product strategies and innovation roadmaps for clients like Philips and Vogels.
• development of innovative professional and industrial equipment for Mourik Industry and TNO.My role & responsibilities:

Valkenswaard

• Industrial designer for Brabantia's brand new 'value factory'; the creative team responsible for brand, marketing and product innovation. Brabantia is an authentic, family owned business, founded by the van Elderen.
• Creating development roadmaps based on global trends, consumer & business insights and competitor analyses.
• Developing business cases and project proposals to add value to consumers, partners, planet and business.
• Managing and evaluating Brabantia's Design Guidelines. Celebrating use of material, shape, colour, trim, texture, graphics, etc. to create great consistent product aesthetics & interactions.
• Developing a contemporary, beautiful and durable new product portfolio by being involved in all of Brabantia's new product development projects.
• Briefing external design consultancies.

Leiden, The Netherlands

Industrial designer for npk design, an international design agency and strong partner in the development, design, and realization of extremely diverse products:I worked on research, concept development, design and pre-construction aspects of advanced projects together with a team of great fellow designers and engineers.Together we brought innovative and.

London, United Kingdom

• Squease ltd develops and commercialises an innovative Deep Pressure Vest™ designed to comfort people who experience difficulties with sensory processing.Squease ltd was founded by four graduates from the Royal College.
• business development & intellectual property strategy
• brand and product range development
• user centred research & optimising user-product interaction
• production planning & quality assurance

Osaka, Japan

Member of the Building Products and Inclusive Design department;designing a kitchen that prevents the risk of burns and scalds.

Amsterdam, The Netherlands

Internship at the accredited design agency founded by M. Van Dijk, professor at the Delft University of Technology; responsible for the project management and the design process of an automotive project.

Master Of Science (Msc), Innovation Design Engineering

Two year joint master program together with Royal College of Art, School of Design and Imperial College Business School (MBA)

Master Of Arts (Ma), Innovation Design Engineering, Professor'S Commendation

Two year joint master program together with Imperial College, Department of Mechanical Engineering and Imperial College Business School.

Ba, Man&Mobility

Activities and Societies: Member of the Advising Board

Vwo Gymnasium, Culture & Society, Equivalent To British Gce A Level