Menno van Meurs is CEO of Tenue de Nîmes and Red Wing Shoes Amsterdam. On top of that Menno is the founder of denim brand Tenue. Although trained as a marketer, he decided to listen to his heart and combine his passions of several years: retail and denim. By successfully applying age-old retail laws to their 21st century venture, as well as launching and instituting an active marketing and new media approach, Tenue de Nimes rapidly gained a worldwide following that continues to grow. This evolution did not go unnoticed: in 2011 Tenue de Nîmes was awarded the prestigious 2011 Retail Innovation Award for its remarkable achievements.Since the Tenue de Nîmes doors first opened to the public, the shops have evolved into stores where they sell exclusive brands and products from all over the world that are best described as ‘The Good Things in Life’. Based on his experience in retail and after gathering consumer feedback for many years, Menno decided it was time to build a clothing brand that shows a pure love for high quality products and will stay relevant over time. The Tenue. brand is therefore rooted in quality, transparency and sustainability and contains pieces that will prove to be timeless and thereby become the wardrobe classics of the 21st century. Specialties: Retail, Denim, Marketing and Concept Development.