Shyam Menon
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Shyam Menon Email & Phone Number

Senior Data Scientist, Senior Manager, Insights and Analytics at Hallmark Cards
Location: Washington Dc-Baltimore Area, United States 8 work roles 5 schools
1 work email found @hallmark.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

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Current company
Hallmark Cards
Role
Senior Data Scientist, Senior Manager, Insights and Analytics
Location
Washington Dc-Baltimore Area, United States
Company size
17205 employees

Who is Shyam Menon? Overview

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Shyam Menon is listed as Senior Data Scientist, Senior Manager, Insights and Analytics at Hallmark Cards, a with 17205 employees, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a work email signal at hallmark.com and a matched LinkedIn profile for Shyam Menon.

Shyam Menon previously worked as Senior Data Scientist, Insights & Analytics Manager at Hallmark Cards and Data Scientist II, Insights & Analytics Manager at Hallmark Cards. Shyam Menon holds Master Of Science - Ms, Data Science from University Of Colorado Boulder.

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Email format at Hallmark Cards

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{first}.{last}@hallmark.com
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Profile bio

About Shyam Menon

Accomplished Senior Data Scientist with proven business acumen, problem solving, and statistical skills. Identified multi-million-dollar profit/saving opportunities through results-oriented thinking, and by promoting rapid and iterative improvements. Recognized as an innovative problem solver and key data personnel who is actively sought out by leaders across the organization. Demonstrated track record of managing and training Data Scientists; fostering opportunities for professional growth, and continued learning. Expertise in machine learning, statistical modeling, experimentation (e.g. A/B testing), and data imputation.

Current workplace

Shyam Menon's current company

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Hallmark Cards
Hallmark Cards
Senior Data Scientist, Senior Manager, Insights and Analytics
Washington, DC, US
Website
hallmark.com
Employees
17205
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Company profile
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8 roles

Shyam Menon work experience

A career timeline built from the work history available for this profile.

Senior Data Scientist, Senior Manager, Insights And Analytics

Hallmark Cards

Washington, Dc, Us

Senior Data Scientist, Insights & Analytics Manager

Hallmark Cards

Kansas City, Missouri, Us

Data Scientist Ii, Insights & Analytics Manager

Hallmark Cards

Kansas City, Missouri, Us

Continued development and management of Performance Insights Tool (PIT), an applied statistics and experimentation (e.g. A/B testing) platform• Successfully tested new product visual merchandising (Hallmark-Venmo Cards) • Successfully tested marketing campaign effectiveness in multiple DMAs • Successfully tested new product mix setup within Walmart stores Continued longitudinal and trend long/short range machine-learning and regression forecast models• Paced out potential Sales, by Chain, for multiple products, within a variety of selling seasonsContinued management of Data Science teams supporting core business functions

Sep 2023 - Mar 2024

Data Scientist, Insights & Analytics Manager

Hallmark Cards

Kansas City, Missouri, Us

Deliver key benefits by implementing on-time, on-budget, and on-target solutions through cross functional partnerships across the business practiceEnd-to-end development and management of Performance Insights Tool (PIT), an applied statistics and experimentation (e.g. A/B testing) platform:• Combination of Ball Tree Nearest Neighbor matching process and Linear Mixed Models to account for random effects in lift analysis• Cost-benefit, price/space elasticity, and risk analysis to provide holistic business insights that drive impactful changeBuilt clustering and segmentation models to reengineer supply chain and staffing efforts, which saved 10MM in spendBuilt machine learning models to predict consumer behavior on multiple dimensions of spending, preference, and segmentation (45MM consumer base)Built longitudinal and trend long/short range machine-learning and regression forecast modelsManage and train a team of Data Scientists and DS interns on a variety of projects• Assign team members projects, troubleshoot any inaccuracies/anomalies, provide suggestions/review of statistical models, and retool/refresh statistical modelsAdminister continued recruitment processes for the Data Science organization• Triage, interview, hire, and on-board new team membersManagement and implementation of multiple Microsoft tools (Azure DevOps, Forms, Power Automate, SharePoint, Teams, etc.) for the Data Science organization

Mar 2022 - Aug 2023

Technical Specialist

Smithsonian Institution

Washington, Dc, Us

Strategy and reengineering of technical programs. Managed 30 volunteers and implemented efficiency changes that increased guest retention and interaction rate.

Apr 2019 - Sep 2019

Research Intern

National Heart, Lung, And Blood Institute

Bethesda, Maryland, Us

Analysis of genomic and health-related large data sets. Produced statistical models for virology (adeno-associated viruses) and gene therapy research.

May 2013 - Aug 2013

Research Data Scientist

Penn State University

University Park, Pa, Us

Experimental design and performance analytics (A/B Testing). Leveraged advanced statistical techniques to produce targeted biofuel technology. Implemented process improvement initiatives and root causes analyses.Publication: Callus induction and RAPD analysis of Simarouba glauca DC. African Journal of Biotechnology, 13(53), 4766-4774. https://www.ajol.info/index.php/ajb/article/view/126034

Aug 2010 - May 2012

Research Intern

Usda

Washington, Dc, Us

Nutrition and health data analysis. Produced statistical models for targeted protein analysis and phytonutrients enhancement of tomato fruit.

Dec 2011 - Jan 2012
Team & coworkers

Colleagues at Hallmark Cards

Other employees you can reach at hallmark.com. View company contacts for 17205 employees →

KB Kristi Berry Kristi Berry Colleague at Hallmark CardsKansas City, Missouri, United States View → JS Jessica Stephenson Jessica Stephenson Colleague at Hallmark CardsCambridge, Ontario, Canada View → CB Carol Bistue Carol Bistue Colleague at Hallmark CardsUtica, Michigan, United States View → MG Makayla Grant Makayla Grant Colleague at Hallmark CardsTulare, California, United States View → HK Hailee Kizima Hailee Kizima Colleague at Hallmark CardsMinot, North Dakota, United States View → SS Sandy Smith Sandy Smith Colleague at Hallmark CardsSanta Monica, California, United States View → JA Jeremy Anderson Jeremy Anderson Colleague at Hallmark CardsUnited States View → DD Dona Defelice Dona Defelice Colleague at Hallmark CardsGreensburg, Pennsylvania, United States View → MM Mark Morgan Mark Morgan Colleague at Hallmark CardsKansas City, Missouri, United States View → KB Kellie Bloxsom-Rys Kellie Bloxsom-Rys Colleague at Hallmark CardsKansas City, Missouri, United States View →
5 education records

Shyam Menon education

Master Of Science - Ms, Data Science

University Of Colorado Boulder

Education record

Ross University School Of Medicine

Education record

Virginia Commonwealth University

Education record

William & Mary

Education record

Penn State University
FAQ

Frequently asked questions about Shyam Menon

Quick answers generated from the profile data available on this page.

What company does Shyam Menon work for?

Shyam Menon works for Hallmark Cards.

What is Shyam Menon's role at Hallmark Cards?

Shyam Menon is listed as Senior Data Scientist, Senior Manager, Insights and Analytics at Hallmark Cards.

What is Shyam Menon's email address?

AeroLeads has found 1 work email signal at @hallmark.com for Shyam Menon at Hallmark Cards.

Where is Shyam Menon based?

Shyam Menon is based in Washington Dc-Baltimore Area, United States while working with Hallmark Cards.

What companies has Shyam Menon worked for?

Shyam Menon has worked for Hallmark Cards, Smithsonian Institution, National Heart, Lung, And Blood Institute, Penn State University, and Usda.

Who are Shyam Menon's colleagues at Hallmark Cards?

Shyam Menon's colleagues at Hallmark Cards include Kristi Berry, Jessica Stephenson, Carol Bistue, Makayla Grant, and Hailee Kizima.

How can I contact Shyam Menon?

You can use AeroLeads to view verified contact signals for Shyam Menon at Hallmark Cards, including work email, phone, and LinkedIn data when available.

What schools did Shyam Menon attend?

Shyam Menon holds Master Of Science - Ms, Data Science from University Of Colorado Boulder.

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