Marie-Eve Normandin Email & Phone Number

Longueuil, QC, CA

Montreal, Quebec, Canada

Montreal, Canada Area

Management and motivation of a team of experts specialized in product management, marketing, communication, public relations, events, point-of-sale development and merchandising. Also leader of a production team dedicated to the creation of various demonstration tools (product samples). Development of marketing strategies in line with the organisation’.

Montreal, Canada Area

Definition of marketing strategies, in respect to company’s objectives. Development and supervision of internal team and agencies in the implementation of marketing, communication, digital and social media strategies. Responsible for public relations and training activities. Creation of strategic plans for new product introduction and supervision of design.

Montreal, Quebec, Canada

Consulting with companies in the development of strategies to optimize their performance:brand positioning, marketing plan, digital strategy, visual identity, communication, etc.

Montreal, Canada Area

Responsible for the image of CHANEL in Canada: strategic launches, animations, customer experience, architectural and key merchandising projects. Active participation in the exploratory process of new distribution opportunities.

Creation and implementation of a trade marketing entity to optimize the performance of sales and marketing activities at point of sale. Continued collaboration with retailers and sales teams (negotiation, coaching, followup) to ensure strong implementation and success of strategic & tactic initiatives.

Marketing direction: Responsible for global marketing strategy, short and medium term, for the Canadian market. Planning national media strategy and ensure implementation in collaboration with local media agency. Direction, management and motivation of the marketing team (product managers and marketing assistants).

Elaboration of product strategy and operational management of make-up and skincare axis. Definition and implementation of seasonal launch plans. Brand management: budget, sales forecasts, stock management, business intelligence. Creation of innovative in-store event programs for make-up artists and skincare experts. Administration of the www.chanel.ca web.

Montreal, Canada Area