Mark Ensley Email & Phone Number

Greater Detroit Area

Greater Detroit Area

Royal Oak, Mi

•Digital Sales lead for General Motors, Suzuki, VW and Audi•Responsible for sales management of the digital upfront, incremental opportunities for both National and Regional programs•Digital Sales lead for several after market accounts: Castrol, Michelin, Harley Davidson, Suzuki Motorcycle and various others

•Supervision of media planning, buying, campaign implementation, reporting and optimization for: Ford Car, Ford Dealer Advertising Force, and Ford Racing•Media planning and buying for Diversified Accounts : Bosch, Domino’s Pizza, Shell Gas, White Castle •Implementation of both direct response and brand awareness campaigns •Experience in the following research tools: @plan, Media Metrix, Nielsen Net Ratings, comScore Media Metrix

•Media planning and buying for a variety of non automotive accounts: Redken, E-Loan, Starwood Hotels, Entertainment Publications •Created reporting template to analyze creative performance for Buick to maximize media placements

•Media buying and negotiation for In Market Automotive activity on behalf of GM divisions •Facilitate In Market initiatives with planning agencies for GM divisions•Assisted in development and execution of keyword strategy for GM Buypower•Analysis of performance reports, monthly and quarterly auditing of sites, monthly delivery and spending reports•Extensive experience working with third party strategic partners: Eyeblaster, PointRoll, Viewpoint, Klipmart and Unicast, creative

•Supervision of media planning, buying, reporting and optimization. Client list: Flagstar Bank, AAA Life, Tucows, Dodge Racing, Airfoil PR•Presented a variety of interactive marketing pitches to Agencies and Client direct

•Sales for a full service website traffic management solution that focused on achieving high search engine rankings•Presented a variety of sales pitches to Agencies and Client direct. Client Lands: Sears Optical, 4 Wheel Drive Hardware and Orvis

•Presented a variety of business development pitches, offering sound strategic marketing solutions and industry expertise. Client Lands: Fingerhut, PhotoPoint.com, Zack’s Investment Research•Trained and managed a five person team responsible for $800,000 in revenue in 1999 & 2000•Point Person for traditional agencies: Arnold Communications & Grey Advertising, ensuring integrated marketing efforts•Spent six months in San Francisco and two months in Mexico City to observe and implement systems to aid in business development and effective client management efforts•Supervision and delegation of media planning, buying, campaign implementation, reporting and optimization•Devised seamless media strategy integrating online and off-line elements for Wall Street Journal Interactive, resulting in 400,000 paid registrants in six months•Implemented both direct marketing and brand awareness programs delivering 3.3 million registrants to ClassMates.com in four months

Advertising / Marketing

Activities and Societies: Delta Sigma Phi

Education record