Menucha is the founder and owner at Moms & Crafters, LLC, a resource for creative families looking for ideas that are doable if imperfect, and a little quirky too. She has published multiple works, including three hand-illustrated adult coloring books and How to Make Jewelry Out of Anything. Menucha is a professionally trained graphic designer and a jewelry artist with over a decade of experience. She is also a digital illustrator and a mom of three. She uses these skills, as well as her innate creativity to provide craft instruction via her blog, as well as craft templates in her successful Etsy shop. She also offers local courses and workshops upon request.