Michael Peiffer

Michael Peiffer Email and Phone Number

Consumer Neuroscience Research @ Merchant Mechanics
west lebanon, new hampshire, united states
Michael Peiffer's Location
Lebanon, Pennsylvania, United States, United States
Michael Peiffer's Contact Details

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About Michael Peiffer

I'm a highly skilled, analytical and knowledgeable Market Researcher with extensive expertise in consumer testing methodologies. Diverse experience with Fortune 500 companies, suppliers and academia. Proficient in traditional research methods, with the added depth of various consumer testing methodologies, including concept testing, concept/product testing, volumetric testing, advertising/copy testing, brand awareness and usage tracking, brand equity/brand essence research, pricing sensitivity analysis, legal claims testing, segmentation, conjoint/discreet choice, A&U studies, ideation and qualitative research techniques. Advanced capabilities in the newest neuroscience methodologies including facial coding, biometrics, implicit association, EEG, eye tracking and, fMRI.

Michael Peiffer's Current Company Details
Merchant Mechanics

Merchant Mechanics

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Consumer Neuroscience Research
west lebanon, new hampshire, united states
Website:
merchantmechanics.com
Employees:
5
Michael Peiffer Work Experience Details
  • Merchant Mechanics
    Director Of Client Services
    Merchant Mechanics Jul 2016 - Present
    West Lebanon, Nh
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  • Harrisburg Area Community College
    Adjuct Psychology Professor
    Harrisburg Area Community College Jan 1997 - Present
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  • The Hershey Company
    Research Manager, Us Consumer Insights
    The Hershey Company Feb 2012 - Aug 2015
    *Created new product performance profiles that provided a succinct, multi sourced report for new product launches. This report went well past the traditional view of a BASES Launch Advisor and gave a more eclectic view of the state of the business.*Examined Hershey’s Spreads volume drivers and recommend year 2 actions to maximize sales. Multiple data sources were integrated to provide a comprehensive analysis, which yielded 6 viable recommendations and uncovered some important "lessons learned."*Incorporated implicit association in the new VIS (visual identity system) for Hershey's Syrup. This process linked the emotional rewards with the brands functional benefits. Both are needed to understand consumer goals- the motivating force behind brand choice.
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  • Hershey Entertainment & Resorts
    Director Of Media & Research
    Hershey Entertainment & Resorts 1988 - 2011
    *Developed segmentations for both Hersheypark and the Hershey Destination. This resulted in a clearer view of who Hershey's guests were, where they were from, their awareness levels of the entities within the destination, propensity to stay overnight, spending levels by segment and the key drivers to high overall guest satisfaction levels.*Created a Visitor, Lapsed Visitor & Potential Visitor analysis for Hersheypark to assess how fertile the core markets where before moving on to market expansion. This resulted in a new resource allocation within the existing markets to grow business.
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Michael Peiffer Skills

Marketing Research Research Marketing Management Event Planning Customer Insight Marketing Communications Social Media Public Relations Market Research Public Speaking Customer Service Strategic Planning Neuroscience Consumer Research Marketing Strategy Editing Social Networking Leadership Fundraising Non Profits

Michael Peiffer Education Details

Frequently Asked Questions about Michael Peiffer

What company does Michael Peiffer work for?

Michael Peiffer works for Merchant Mechanics

What is Michael Peiffer's role at the current company?

Michael Peiffer's current role is Consumer Neuroscience Research.

What is Michael Peiffer's email address?

Michael Peiffer's email address is me****@****ast.net

What is Michael Peiffer's direct phone number?

Michael Peiffer's direct phone number is +171785*****

What schools did Michael Peiffer attend?

Michael Peiffer attended Kutztown University Of Pennsylvania, Shippensburg University Of Pennsylvania.

What are some of Michael Peiffer's interests?

Michael Peiffer has interest in Villanova University, Getting Back In Touch, Science And Technology, Career Opportunities, Expertise Requests.

What skills is Michael Peiffer known for?

Michael Peiffer has skills like Marketing Research, Research, Marketing, Management, Event Planning, Customer Insight, Marketing Communications, Social Media, Public Relations, Market Research, Public Speaking, Customer Service.

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