Melanie Phan Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, California, United States

• Effectively project manage online advertising campaigns using Basecamp from conception to execution, with specialization in: Digital Asset Packs and Search Engine Marketing Discovery Ad Units• Produces and publishes new Mazdausa.com web pages via Mazda’s content management system, Optimizely, while adhering to the user experience, Mazda brand guidelines, and content strategy• Successfully leads late night production launches while maintaining organized processes across teams

Costa Mesa, California, United States

• Maintained, refreshed, and updated existing Mazdausa.com pages through weekly maintenance assignments• Collaborated with Product, Legal, and Proof teams to ensure content and copy decks met Client standards and received final Legal approval, specifically working with: Search Engine Optimization and Search Engine Marketing copy• Assisted Project Managers in content management by requesting asset prep to an offshore Costa Rica creative team, ensuring assets had correct naming conventions, specs, and file types• Assisted Project Managers in program delivery coordination• Managed correct versioning of files and copy decks through each cycle of feedback from internal teams• Proactively tackled and resolved issues identified during launch productions, ensuring a smooth user experience

San Diego, California, United States

• Conducted market research on 50+ of XIFIN's competitors serving the following hospital outreach markets: Outpatient Lab, Outpatient Radiology, Medical Device/Remote Patient Monitoring, and Outpatient Pharmacy• Built a competitive intelligence framework to compartmentalize RCM competitors by their business approach through enterprise/purpose-built systems, and in-house/out sourced billing services• Synthesized market research into an excel matrix highlighting features and capabilities of XIFIN's hospital competitors• Wrote long-form blogs targeting medical device and RPM providers, with CTOR of 17.1% in the newsletter E-blast, 13.6% above industry average

Orange, California, United States

• Assisted 50+ customers per shift in finding or selecting items through a positive, personalized shopping experience• Effectively dealt with with difficult customers while maintaining a calm, professional demeanor• Processed various transactions behind the register through Lightspeed and the Genius scanner• Fulfilled, packaged, and shipped online orders using Shopify• Produced creative content for Nectar’s Instagram, such as interactive stories and flat lays• Utilized the physical space to merchandise clothing, jewelry, accessories, and homegoods beautifully• Explained current promotions clearly to new and existing customers

Orange, California, United States

• Delegated tasks to 2 directors, directed a 9-person campus involvement committee, and oversaw a $4,565 budget • Acted as a liaison of communication between Alpha Gamma Delta's 153 member organization and Chapman Panhellenic Council by attending weekly Panhellenic meetings, sharing chapter and Greek-wide updates, and voting on new Panhellenic rules• Developed specific plans for individual members to increase internal chapter involvement and external campus involvement • Analyzed areas of improvement within current systems, and developed solutions such as implementing changes to chapter’s former point system to account for COVID-19• Oversaw chapter involvement in Greek Week, one of the biggest Greek life events on campus, and philanthropy events, by delegating responsibilities to members, fraternity, and sorority directors

Orange, California, United States

• Managed a new member group of 60 women and maintained a 92% retention rate, helping them integrate smoothly integrate into the chapter and Greek life community• Oversaw a $200 budget used to plan events that boosted new member morale and fostered inclusivity• Created PowerPoint presentations that summarized information about chapter’s values, history, practices, and policies• Exercised public speaking skills through weekly new member meetings and biweekly chapter council meetings

• Utilized digital marketing techniques to increase followers, engagement, content interactions, and reach on @pawesomepaparazzi• Maintained social media presence by posting 3x a day, responding to over 100 comments, and interacting with potential brand collaborators over direct message• Analyzed account insights to determine target audience information and formulate a strategic posting schedule

Upland, California, United States

• Utilized company’s software program to determine over 1000 customers’ credit eligibility from last purchase activity• Implemented improvements to company’s physical and digital filing systems for easy retrieval by Credit Department• File and retrieved customers' documents and reference materials for Credit Department

Bachelor Of Science - Business Administration (Marketing Emphasis), Marketing And Data Analytics, Senior

Activities and Societies: Alpha Gamma Delta (Vice President of Campus Relations and Director of New Member Experience), Vietnamese Student.

Ib Diploma

Activities and Societies: Speech and Debate Team (Member), Junior Varsity and Varsity Swim Team (Captain), Claremont Teen Committee.