Melissa Prince work email
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Melissa Prince personal email
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Experienced Marketing professional with a demonstrated history working across cosmetics & FMCG industries. Skilled in Marketing Activation, Advertising, Trade Marketing, Retail, Customer Relationship Management (CRM), Corporate Communications, and Account Management.
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Brand ManagerGriffin'S SnacksAuckland, Nz -
Brand ManagerGriffin'S Snacks Jun 2022 - Present -
Marketing Activation ManagerCoty Mar 2019 - Mar 2022Amsterdam, North Holland, NlCapex management across consumer beauty brands.Creative development of temporary point of sale displays.Planogram management and development leading to field team visual merchandising updates across cosmetics wall units.Liaising with creative agencies and print manufacturers regarding artwork execution and approvals.Working with international suppliers on print & production management.Act as the main conduit between Sales and Marketing teams.Managing processes and systems to ensure all POS and trade materials are executed on time and within budget.Permanent in-store executions.Invoice and budget management.Leading relationship with merchandising provider.Four direct reports.Achievements: Relaunching Max Factor back into the Australian Market. Challenge status quo ordering for permanent merchandise resulted in savings of $200,000.Created an environmentally friendly solution for POS that saved $75,000 across a financial year. -
Senior Marketing Activation ExecutiveCoty Jul 2018 - Mar 2019Amsterdam, North Holland, NlCreative development of temporary point of sale displays.Planogram management and development leading to field team visual merchandising updates across cosmetics wall units.Liaising with creative agencies and print manufacturers regarding artwork execution and approvals.Working with international suppliers on print & production management.Act as the main conduit between sales and Marketing brand teams.Managing processes and systems to ensure all POS and trade materials are executed on time and within budget.Permanent in-store executions.Invoice and budget management.Two direct reports. -
Shopper Marketing Executive - Sally Hansen & Max FactorCoty Oct 2016 - Jul 2018Amsterdam, North Holland, NlCreative development of temporary point of sale displays.Planogram management and development leading to field team visual merchandising updates across cosmetics wall units.Liaising with creative agencies and print manufacturers regarding artwork execution and approvals.Working with international suppliers on print & production management.Act as the main conduit between sales and Marketing brand teams.Managing processes and systems to ensure all POS and trade materials are executed on time and within budget.Permanent in-store executions.Invoice and budget management. -
National Promotions CoordinatorMetcash Oct 2013 - Oct 2016Macquarie Park, Nsw, AuPrimarily focusing on trade marketing & advertisingResponsibilities:Managing national panel inserts for Supa IGA & IGA catalogues. This involves liaising with suppliers, buying teams and agency contacts to ensure panels are delivered in time and to specification to state teams. Managing national consumer exclusives from inception to launch. Consumer exclusives require management of logistics around advertising, point of sale production and distribution, brand sign off, collating support packs for state use to ensure successful execution for both retailers and suppliers and post campaign reviews.Writing and compiling of a weekly communication to Campbell's team members including sales results & future sales and product opportunities. Managing supplier use of social channels from booking right through to delivery of results. This involves liaising with buying teams and suppliers and the digital team. Content must be delivered to the required specs and as such can often require a lot of back and forward between myself and suppliers to ensure the correct content is delivered. The use of social media by suppliers is very new for metcash and as such I’ve been required to develop and lock the process in place to ensure delivery is seamless for suppliers.Managing the full creative process for the development of a weekly national Supa IGA catalogue. This begins with managing the layout design and includes agency management, presentation of first to final art, coordinating feedback from buyers and management and signing off final state changes (5 versions) before print and distribution (4 million catalogues per week).Achievements:Assisting in the development of custom built catalogue management software.Building trusted relationships with suppliers and state teams.Establishing procedures around supplier use of IGA social media. -
Account ManagerDemoplus Oct 2012 - May 2013Nsw, AuResponsibilities:Client management – Clients included Nestle, Mars Foods, Mars Petcare, Dorsogna, Perfection Fresh & InghamsPreparing quotes for demonstrations/ experiential campaigns and responding to sales queries.Budget managementCampaign management, including preparing briefing documents and stock management for demonstrationsEnd of campaign reporting and analysisAchievements:Conversion rates in retailers ranging from 15% - 30% across multiple FMCG product sampling campaigns.Building trusted relationships with suppliers and state teams -
Store Communications CoordinatorMitre 10 New Zealand Limited Jul 2011 - Jun 2012Albany, Auckland, NzResponsibilities:Collating a local area marketing and advertising guide for all Mitre 10 Mega and Mitre 10 stores for use when creating strategy and plans for marketing and advertising in local markets. Producing weekly communication containing up to date, relevant information to enable store marketing teams to successfully execute national marketing activities.Liaising with advertising agency for production of collateral. Collating and publishing support packs for in store expos, events and special promotions.Primary point of contact for stores for all marketing queries.Brand sign off for both house brands and company brands.Managing catalogue distribution throughout New Zealand.Achievements:Establishing and developing the scope of a newly created role.Building on established relationships with Local Area Marketing staffing coordinators across the country -
Advertising CoordinatorMitre 10 New Zealand Limited Jan 2008 - Jul 2011Albany, Auckland, NzResponsibilities:Assisting with marketing planning, strategy and budgeting.Briefing and coordinating Mitre 10 Mega weekly press advertising, supporting radio adverts and Hammer Hardware catalogues, including liaising with and managing regional store coordinators in regard to local press advertising and overseeing changes as requested by all regions.Liaising with advertising agency for production of collateral. Managing catalogue distribution throughout New Zealand.Brand sign off for both house brands and company brands.Production of ticketing.Achievements:Assisting in the development and execution of a marketing campaign that assisted with the growth of Mitre 10’s market share during the slow down of the New Zealand economy.Developing trusted relationships with Local Area Marketing staff.Being nominated for the 2011 Staff Excellence award, as voted by over 100 stores throughout New Zealand. -
Database AssistantMarketing Association Aug 2006 - Dec 2007Auckland, 1052, Nz -
Research AssistantMediaworks Nz Feb 2005 - Jan 2007Auckland, Nz
Melissa Prince Skills
Melissa Prince Education Details
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Marketing Week Mini Mba With Mark Ritson -
New Zealand Marketing AssociationSocial Media Marketing Course -
The University Of AucklandCommercial Law
Frequently Asked Questions about Melissa Prince
What company does Melissa Prince work for?
Melissa Prince works for Griffin's Snacks
What is Melissa Prince's role at the current company?
Melissa Prince's current role is Brand Manager.
What is Melissa Prince's email address?
Melissa Prince's email address is me****@****ash.com
What schools did Melissa Prince attend?
Melissa Prince attended Marketing Week Mini Mba With Mark Ritson, New Zealand Marketing Association, The University Of Auckland.
What skills is Melissa Prince known for?
Melissa Prince has skills like Advertising, Marketing Communications, Promotions, Project Coordination, Retail Marketing, Social Media, Brand Management, Crm, Account Management, Marketing, Retail, Marketing Management.
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