Meral Middleton is a Founding Partner + Managing Director at Industry (Pdx). She possess expertise in design strategy, creative direction, interaction design, industrial design, experience design and 25 more skills. Colleagues describe her as "I was always happy with Meral's work and creativity -- especially her tie from the theory and target customer group to the actual design. I was impressed by her ability use metaphor ("Shoji") to tell a cohesive story across an integrated experience--throughout product and interaction design." and "Meral is a rock star! A competent designer with a level head and immense ability to think strategically. Rapid career growth at ZIBA stands in testament to the quality of her contribution as an industrial designer, ability to command complex strategies and respectful yet commanding communication style. Buttoned up, talented, modest and fun to work with. A VERY handy person to have around."