I've led the UX and was in charge of researching, wireframing, testing, user interviews and designing the new app, with a positive tone-of-voice and a simple flow in order to create easy user onboarding and engagement. Successfully created a new product from scratch for subscriptions with an intuitive management solution. The new product makes it easy for eCommerce brands to grow recurring revenue by adding a subscription offering and being part of Yotpo marketing platform.

Working on all Meta Networks products, building a strong UX/UI by redefining a new and simple user flow and experience for this cybersecurity and compliance solutions to create secure access to the web and cloud services with access control, threat protection, data security, security monitoring, and acceptable-use control.Designed the UI to a fresh and strong brand look and feel.With Proofpoint-Meta I lead the product, being a part of UX Design Patterns Guild working in collaboration with different UX teams worldwide on Proofpoint different products consolidation into one strong user experience.

By leading CIS product UX/UI i’ve redefined all user flow and experience, designing ui, creating design system and look and feel to support the flow, working with dev teams/product/support. I’ve worked with analytics teams in creating new tools in the world of cloud-native attack detection that protects users against email, file, and web threats. embedded threat detection, threat intelligence and inbox security solutions.

I’ve designed the UI for this AI-based automatic speech recognition and professional transcribers solution. My challenge was to create a new design system in order to consolidate different products such as live captioning, transcription and audio description into one strong look and feel to support UX flows.

Leading UX and UI of B2B2C video AI platform with +50M users.Working on multiple products, VOD, data, self-service, analytics, existing platforms. Creating video searchable, personalized, measurable, interactive and merchandisable.

Crafting an intuitive UI to a cybersecurity automotive cloud solution product that protects vehicles from cyber threats as part of a Vehicle Security Operation Center solution. I’ve created full prototyping for market validation with live customers. working iteratively with the product/ux/dev teams in short sprint cycles.

Leading all UX/UI. defining all user flow and experience for Stratoscale services which enables multi-cloud and hybrid applications while maintaining consistent management using AWS APIs.I’ve defined the UX and designed the UI by creating a design system to support UX flow, working with dev teams/product/support and marketingAlso I was In charge of designing all brand and marketing assets such as: company website/campaigns/brochures/exhibitions/presentations.

Products-XAP / Cloudify :I was in charge of creating all brand and marketing assets such as: company website/ campaigns/brochures/exhibitions/presentation, which defined company look and feel and marketing messages.On product level, I’ve designed the ui and defined simple ux for both products, XAP which is a provider of In Memory Data Grid for scalable and high performance applications and Cloudify, a DevOps Automation & Orchestration Platform. I’ve been working with dev teams/product/support and marketing