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•Increased 30% budget, via a strategic pitch (planning-financial projections) aimed at introducing new events, workshops, fitness facilities, competitions, and partnership.•Pivotal to the transformation of students’ sports vision through customizing the curriculum around personal interests of participants, resulting, on average, in a 10% increase in student numbers semester after semester.• Built the trust of students, and improved motivation to join college team, resulting in a 150% increase in the numbers participating in performance competitions.• Reassembled fitness equipment, carving out larger spaces, enabling a more optimized training facility, leading to a 40% increase in facility usage by students and 20% by teachers and members of the staff in the first month after changes.• Led several intercollegiate competitions involving 5 different colleges across UAE.• Managed budget to create events, workshops, new fitness facilities, competitions, and partnerships with other facilities in Al-Ain.

• Oversaw sports complex operations (finances, clients, sports performance innovation, layout design, marketing strategy, hiring and job design, scheduling, maintenance, staff training in customer care and fitness best delivery practices).• Redesigned cafeteria menu, reorienting along 3 pillars of healthy eating, energy boosting, and gut cleansing, while enhancing for both visual and taste appeal. Resulted in over 2x increase in cafeteria sales, with significantly increased customer satisfaction.• Introduced and project managed launch of male and female spa facilities, driving sales up 20% with introduction of package deals combining fitness and spa offerings.• Originated new kids club offering, providing space for children to play and develop physical and motor skills, while allowing their parents focus on their fitness goals.• Designed and launched social media campaigns to drive awareness of new wellness-fitness programs, spas treatments, cafeteria menu and kids club activities realizing 15% increase in revenue in the first month.

• Led 20-person team to deliver on highest levels of safety and sports performance to customers and children, driving brand recognition for ADAPT.• Ensured adherence to safety procedures, drive awareness among both staff members and customers, achieving zero-incidents outcome.• Planned and delivered workshops, retreats and corporate events for a variety of customers; and camps for schools (ages 9 to 16), from all over the GCC countries.• Coordinated a significant logistics effort, transporting and catering for over 160 people on weekly basis, while also attending to individual requests.

• Mentored clients in 1-on-1 sessions on nutrition, weight control, and lifestyle to enable them learn self-regulation and achieve desired healthy lifestyle outcomes.• Created tailored programs, implemented monitoring regimes, and continuously iterated to adjust to clients’ needs and preferences• Achieved an over 80% retention rate.

• Designed and implemented new corporate and private clients’ retreats (Fitness-Weight Loss - High Performance – Bootcamp - Rehabilitation), achieving close to 40% increase in sales in 1st year, and over 60% in 2nd year.• Delivered pre-season, high performance training to individuals and international teams in different disciples - full and half marathon and dragon boat.• Led recruitment for sports and spa in specific disciplines achieving the required staff balance to deliver the programs to the highest quality.

• Oversaw day-to-day operations, staff management, schedules, facility supervision..• Managed membership acquisition and retention strategies.• Developed yearly agenda for sports programs for adults and children.• Conducted performance evaluations on a monthly basis for the staff.•Delivered high performance training to professional golfers to accelerate recovery time from training and injuries, resulting in an average 10% improved performance.• Developed administrative procedures to increase efficiency of the department and reduce information-retrieval times.

• Oversaw day-to-day operations, staff management, schedules, facility supervision..•Delivered high performance physical conditioning to professional and semi-professional tennis players aimed at increasing physical skills such as strength, flexibility and tennis technique resulting in overall 25% decrease in recovery time.• Brought improvements to staff scheduling for group classes, increasing contact times by close to 20%.• Initiated customer experience efforts at the club to increase satisfaction within the members by analysing their needs and adapting services accordingly.

• Contributed to lesson planning along with the Head of the Language Department.• Provided language support to special needs children improving their motivation.• Provided tutoring support to individual students and small groups in relevant skills needed to pass their final exams.

• Contributed to create 1st-ever swimming academy for 11-16 year olds, enrolling 12 students in 1st year and 25 in 2nd year.• Collaborated with the Head of Sports Department on budget management to create swimming events and competitions with other schools.• Designed and implemented British national swimming programs where each swimmer progressed through 7 stages.