Mercedes Santiago

Mercedes Santiago Email and Phone Number

CEO at Aceites Acanto @ Aceites Acanto
Mercedes Santiago's Location
Madrid, Community of Madrid, Spain, Spain
Mercedes Santiago's Contact Details

Mercedes Santiago work email

Mercedes Santiago personal email

n/a
About Mercedes Santiago

A highly-motivated professional with demonstrated experience in International Trade in the areas of strategic planning, sales and marketing. Specialized in the development of new brands in foreign markets. Flexibility, personal integrity and strength of character to maintain equanimity in fast paced situations. Multilingual person with a good ability with languages, dominating English and Spanish, knowledge of French, and 2 years of Chinese studies.

Mercedes Santiago's Current Company Details
Aceites Acanto

Aceites Acanto

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CEO at Aceites Acanto
Mercedes Santiago Work Experience Details
  • Aceites Acanto
    General Manager
    Aceites Acanto Nov 2020 - Present
    Madrid, Community Of Madrid, Spain
    EVOO ACANTO S,L. offers a new concept of extra virgin olive oil enhancing its healthy values. An olive oil from Sierra Magina with a high index of natural antioxidants. The company has presence in more than 15 countries, with special focus on Asia being the most important market.o Consistently building the brand equity with strong strategical thinking and deep consumer understanding to boost brand awareness and positioning.o Market research: Analyze our competitors’ portfolio and price levels. Stay abreast of market trends, competitive landscape, and customer preferences to identify business opportunities and adapt sales and marketing strategies accordinglyo Sales and Marketing Strategy: Develop and implement comprehensive sales and marketing strategies to drive revenue growth, achieve sales targets, and enhance the brand image.o Budget Management: Develop and manage the sales and marketing budget, ensuring cost-effective utilization of resources, and maximizing return on investment.o Develop new foreign markets and keep constant communication to fulfill their needs and negotiating agreements.o Ensure a smooth and proactive communication with customers.o Monitor and analyze sales results.o Manage sales operations, export documentation and forwarder contracts.o Give the clients support by planning different actions: Events, Promotions, strategic discounts.
  • Shanghai Juerui Industry
    Marketing And Sales Director
    Shanghai Juerui Industry Dec 2016 - Nov 2020
    Shanghai
    Supplier Management & Marketing Strategyo Consistently build the brand equity with strong strategical thinking and deep consumer understanding to boost brand awareness and positioning.o Communicate the Global Marketing Strategy and unfold and adapt individually to the local approach. Ensure the strategy aligns with the overall tone of voice and brand identity.o Lead the Marketing department and provide guidance and feedback to the marketing professionals to ensure your team consistently performs above standard.o Establish Key Performance Indicators (KPIs) to monitor performance of their brand portfolio.o Coordinate with cross-functions (R&D, Production, Logistics, Supply Chain, FSQ, Sales, Trade Marketing) to deliver new product launch. Events Planning and Coordinationo Coordinate the production of all POSM requested for the events. o Brief the designer on the e-flyers and boars/roll-up content.o Coordinate the wine selection and food pairing.o Coordinate the event set-up with the venue.Market Analysiso Analyze the market trends and the new product needs.o Analyze our competitors’ portfolio and price levels.o Develop a market universe for Shanghai HORECA channel with different account levels (A, B, C) depending on account importance.o Analyze the products turnover in our HORECA accounts.Sales & Support to the Sales Teamo Responsible of the Spanish HORECA channel and International Five Stars Hotels, creating a close and confident relationship with the clients.o Support the clients by planning different actions: Wine Dinners, Events, Promotions, strategic discounts. o Give support to the sales team by visiting customers together the sales executives.o Together with the trainer, prepare the yearly calendar of trainings.o Design promotions on monthly basis to help the sales team push particular products.
  • Gin Puerto De Indias
    Business Developer
    Gin Puerto De Indias Feb 2018 - Feb 2019
    Shanghái, China
    o Import and Distribution: Main agent of the brand forecasting the yearly calendar of purchases based on a revenue plan. Coordinate with cross-functions (R&D, Production, Logistics, Supply Chain, FSQ, Sales, Trade Marketing) to deliver new product launch. o Brand Strategy: Identify consumer insights and apportunities to create Brand linkages and translate them into brand stategy and programs. Building up a new approach to postiton and create brand awareness within the chinese female ladies market.o Brand Management: Initiate plan development with marketing activatons in accordance with brand strategy. Lead the plan development, execution, monitoring to ensure promt delivery of mk calendar. Hire an expeet on mixologist for the Project support. Produce and develop valuable and engaging content for local social media channels in line with the brand target group.o Develop Sales HORECA channel: Open the chinese HORECA market targeting bars, restaurants, clubs.
  • Shanghai Juerui Industry - Spanish Food & Wines
    Marketing And Brand Manager
    Shanghai Juerui Industry - Spanish Food & Wines Jun 2014 - Dec 2016
    Supplier Management & Marketing Strategyo Consistently build the brand equity with strong strategical thinking and deep consumer understanding to boost brand awareness and positioning.o Communicate the Global Marketing Strategy and unfold and adapt individually to the local approach. Ensure the strategy aligns with the overall tone of voice and brand identity.o Lead the Marketing department and provide guidance and feedback to the marketing professionals to ensure your team consistently performs above standard.o Establish Key Performance Indicators (KPIs) to monitor performance of their brand portfolio.o Coordinate with cross-functions (R&D, Production, Logistics, Supply Chain, FSQ, Sales, Trade Marketing) to deliver new product launch. Events Planning and Coordinationo Coordinate the production of all POSM requested for the events. o Brief the designer on the e-flyers and boars/roll-up content.o Coordinate the wine selection and food pairing.o Coordinate the event set-up with the venue.Market Analysiso Analyze the market trends and the new product needs.o Analyze our competitors’ portfolio and price levels.o Develop a market universe for Shanghai HORECA channel with different account levels (A, B, C) depending on account importance.o Analyze the products turnover in our HORECA accounts.
  • Tool Alfa
    Asian And Latinamerican Business Developer
    Tool Alfa Jun 2011 - Sep 2014
    Madrid Y Alrededores, España
    Business Developer opening new markets in Latin American and India. Working closely with the local public institutions (Ministries) as well with Multilateral Organizations such as Interamerican Development Bank (IADB), the World Bank (WB) and its corresponding executing Agencies. • Business Developer in research of new clients in Latin American and India. Developing strategic market intelligence database: potential clients, suppliers and partners. Travelling to the countries of interest (Chile, Central America, India) to meet the current and potential clients. Dealing direct negotiations with Public Authorities and Multilateral Organisations.• Marketing Responsible: In charge of all the marketing issues related with the company promotion including all the merchandising and brochure design and website maintenance.
  • C&B International
    Marketing Manager
    C&B International Jun 2009 - Jun 2010
    Orlando, Florida, Estados Unidos
    Company dedicated to the import and distribution of fine foods, beer, sangria and wines from Spain, Portugal, Chile and other countries as well as some of the most renowned food items from South America. o Follow up orders from HORECA and off-trade supermarket chains such as Winn Dixie, Wal Mart, Disney, Sedanos. o Providing assistance in receiving orders by fax or email from the supermarkets. Making invoices. Scheduling deliveries. Payments control. Gas consumption reports (from the staff). Inventory control.o Develope basic marketing activations on supermarkets (wine and food tasting).

Mercedes Santiago Skills

Business Strategy Market Research Marketing Strategy International Business Business Planning Negotiation Strategic Planning Marketing English International Trade Social Media Strategy Spanish Management Business Development Transacciones Internacionales Plan De Negocio Mercadotecnia Estrategia Empresarial Estrategia De Mercadotecnia Comercio Internacional Desarrollo Empresarial

Mercedes Santiago Education Details

Frequently Asked Questions about Mercedes Santiago

What company does Mercedes Santiago work for?

Mercedes Santiago works for Aceites Acanto

What is Mercedes Santiago's role at the current company?

Mercedes Santiago's current role is CEO at Aceites Acanto.

What is Mercedes Santiago's email address?

Mercedes Santiago's email address is ms****@****lfa.com

What schools did Mercedes Santiago attend?

Mercedes Santiago attended Thepowermba, 东华大学, Universidad Pontificia Comillas, Universidad Antonio De Nebrija, St. Norbert College.

What skills is Mercedes Santiago known for?

Mercedes Santiago has skills like Business Strategy, Market Research, Marketing Strategy, International Business, Business Planning, Negotiation, Strategic Planning, Marketing, English, International Trade, Social Media, Strategy.

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