Brandon Mercer Email and Phone Number
Brandon Mercer's Location
San Francisco Bay Area, United States, United States
Brandon Mercer's Contact Details
Brandon Mercer work email
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Brandon Mercer personal email
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Brandon Mercer phone numbers
About Brandon Mercer
Brandon Mercer works at the intersection of content, audience, and advertisers, creating solutions that build the business of journalism. Mercer began his career in morning television, eventually working at the network level, then as a manager before running his own newsroom at KTXL in Sacramento, California where he added 70+ new staff members and two dozen additional hours of news a week. He pivoted to digital in 2013 at CBS Local, handling web, social, and streaming operations for six radio and two TV stations in San Francisco. Most recently, he ran America’s fifth largest newspaper website before shifting to a corporate role in ad product at Hearst Newspapers. He also sits on the board of advisors for two journalism schools, and regularly lectures at two universities.
Brandon Mercer's Current Company Details
Brandon Mercer Work Experience Details
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Vice President Of Ad Product Integrated SolutionsHearst Newspapers May 2023 - PresentNew York, Ny, UsStrategized, planned, and executed business plans and P&Ls across innovative ad products to drive local direct revenue across Hearst's 47 newspaper brands. Created in-house video production team, build new workflows and P&L for email newsletters, general manager for cannabis media properties driving exponential revenue growth, planned and led SEO solutions, corporate vendor management and contracts, and crafted content-driven initiatives in multiple markets.
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Senior Director Of Ad Product: Video, Content & ProgrammingHearst Newspapers Jan 2020 - Jun 2023New York, Ny, UsCrafting content, audience, and marketing innovations across digital, legacy, and new media platforms, including OTT/CTV, programmatic, and podcasting. Consultative selling. Editorial and contextual alignment, product vertical management.Also, GENERAL MANAGER of GreenState.com, a cannabis lifestyle website.
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Senior Director, Product Development San Francisco ChronicleHearst Newspapers Apr 2019 - Jan 2021New York, Ny, UsMarketing strategy and consulting. Product integration including self-service portals, third party services, CTV/OTT buying, programmatic network audience extension, audience creation and management, geotargeting/geofencing, KPI reporting standardization, print and digital content alignment, chatbots, automated video production, live event services, video scripting, talent recruiting, email marketing, SEO, SEM, DMS, small business services, data curation, general product development. • Managing product team for 46Mile, Hearst’s full-service marketing agency. • Project management: Creating content strategy, workflow and content operations for full sites and microsites combining sponsored content with editorial, serving users and advertiser needs, especially for Real Estate, Travel, Cannabis and Education. • Creating white paper source material on digital out of home strategy. • Creating new revenue opportunities through monetizing existing assets like video and photo archives, content syndication, and vendor relationships.• Content marketing: Advising clients and agencies on opportunities for surfacing branded content in new ways, developing sponsored video content, sponsored podcasts, integrating existing audio and video assets into marketing tools, and integrated email marketing opportunities all in order to scale marketing efforts across the Hearst content ecosystem.• Agency work: Coordinating marketing integrations and audience extension with digital, social, email marketing, third party syndication, and video distribution for clients.• Public relations: Consulting on both audience growth and brand growth strategy to leverage content marketing assets in creative ways. Adding utility and engagement tools to products.
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Editor In Chief For Sfgate & SeattlepiHearst Newspapers Jul 2015 - Apr 2019New York, Ny, UsSenior level executive reporting to the publisher and CEO, spearheading the editorial content and video strategy, SEO, promotion, operations and programming for Hearst Newspaper's West Coast ad-supported websites, including SFGate, the 5th largest national newspaper site, with 35 million monthly unique users worldwide. (In October 2016, oversight of the SeattlePI.com's editorial, promotions, and operations staff was added to the role.)Responsible for developing the editorial vision, product workflow, and promotional strategy for SFGate, leading a team of content producers and editors, growing the audience and engagement on website, mobile, tablet and social platforms.• Increased programmatic and passive revenue 60.1% in four years, while reducing expenses 15.2%.• Led pivot to original content, transforming the editorial structure to focus on CURATION and CREATION teams, establishing editorial controls and a collaborative, audience-focused editorial process to "cover the conversation" using real-time audience feedback KPIs• Created video strategy and workflow in 2016 to dramatically increase programmatic revenue, which was later scaled division-wide to all Hearst newspapers. Hired trending video creation team improving revenue share and efficiency while improving video production and social-optimized videos.• Established best practices for SEO used across Hearst sites• Managed change in Facebook strategy to grow likes from 172,950 in July 2015 to 599,000 in 2019• Built content partnerships with CNET, KQED, GeekWire, Alta Magazine, The Oregonian, Realtor.com, Hoodline, Nerd Wallet, All Business, Timeline, and more to increase SFGate's role as a platform, while reducing costs.
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Digital Media ConsultantFish & Chips Media Jun 2013 - PresentConsulted with independent bloggers and television station managers in Russia on how to grow their brands, monetize their content, fund their journalism, and maintain transparent and accountable journalism, despite restrictive government policies against the media.Guided digital video syndication for Tribune Broadcasting's stations and third party partners to enhance existing revenue streams, improve social media integration, improve content and metadata, and strengthen client engagementConsulted on a digital video road map with the Sacramento Bee and McClatchy sales and editorial team, covering content development, tools for video production, and sales training and digital ad workflow Advised Inside Science TV on strategies for syndicating science, technology, engineering, and mathematics content, including increasing station group awareness of the brand, enhancing storytelling, and understanding the paradigm of local newsroom editorial and content workflow and distribution modelsPresented social media best practices for content marketing and branding. Created and delivered several beautiful Prezi presentations to groups. Crisis communications consulting for government agencies.One-on-one career development with newsroom managers, anchors and reporters including critiques, storytelling, and goal-setting -
Director Of Digital Content, Kpix 5, Kbcw, Kcbs Radio, Alice 97.3, Live 105, 99.7 [Now!]Cbs San Francisco Bay Area Nov 2013 - Jun 2015New York, Ny, UsCoordination of all content on digital and social platforms:* Leading the local digital team’s daily operations including posting of news and lifestyle material, development of original content, administration of contests and promotions * Coordinating with the local radio and TV News Directors and Program Directors on website strategy and tactics* Collaborating with the national editorial and operations teams on overall editorial site strategies * Setting and managing the local editorial calendars for news, politics, music, sports, and lifestyle* Collaborating with revenue teams on content strategies and execution * Managing and driving local CBS-branded social media accounts; providing leadership to the social media efforts of the broadcast platforms * Tracking engagement metrics for programming guidance * Working with local marketing and programming teams to increase viewer / user / listener awareness of the sites and site initiatives * Accountable for achieving site traffic goals -
News DirectorTribune Broadcasting May 2008 - Jun 2013Chicago, Illinois, UsSenior television executive managing all local content, production, studio, digital, and news operations for a top market affiliate. Recruited team of 100+ people to reinvent a station and create a brand legacy, increasing Nielsen ratings and growing revenue through a startlingly original approach to local news.Created a "Storm Impact Scale" rating to help readers understand the severity of coming storms, based on the NESIS scale used on the East Coast, becoming the first newsroom on the West Coast to offer this service. Launched 5.5 hour morning newscast, 5:30pm news, 6pm news, weekend evening news, “Final Quarter” high school football show, single-subject mini-documentaries, and "On the Road" newscasts.Integrated social media into newsroom culture, including Facebook, Twitter, Google+, Pinterest, and Instagram; on-air, online, and in anchor outreach. FOX40 was the first to have an anchor regularly holding Google+ hangouts while simultaneously anchoring the news. Created Facebook interaction levels at the highest percentage of any station in the market, with 25%-50% of our followers talking about us.Project Manager for high definition transition including live streaming, captioning, and file-based digital video workflow.Operational and editorial oversight for station's website, including transition through three CMS and video CDNs.Helped create and implement models for metadata homogeneity in digital video asset distribution across 42 stations and for video syndication with partners AOL, NDN, Getty, T3Media, Inc.; and Yahoo!Recruited a teen reporter to produce content from a unique perspective.Taught media law seminars explaining copyright, fair use, access rights, privacy law, FCC regulations and more; also sharing materials with affiliates at the national level.Embraced sales opportunities with 30-minute specials, sponsorable news events, product placement, talent endorsements of clients, and through digital and social media synergies. -
Executive Producer, Kmax & KovrCbs Jun 2004 - May 2008New York, Ny, UsExecutive Producer of Digital Synergies: • Project Manager for digital projects and TV integration• Project Manager for election coverage, including digital and television coverage plans, programming election data management and display software, and overall editorial strategy• Developed my own home-built “live truck in a box” using consumer technology in unexpected ways to deliver live video over IP from the field• Taught and trained new producers and writersAssignment Manager: Created systems to guarantee follow-ups, cultivate sources, track court cases, and encourage assignment editors to compete with reporters to break news firstExecutive Producer, CBS13 Mornings: Created a radically different morning show where the anchor routed his own sources, integrated live phone calls, voicemails, and emails into every block, and produced the news using our website (www.cbs13.com) as the “set” in a never-before-seen composite of viewer interaction with digital and TV mediumsExecutive Producer, KMAX Good Day Sacramento: Created ridiculously unique content for a fun, yet smart, 5-hour morning show. From liveshots in planes, trains, and even a shark tank out in the Pacific; to smart news demonstrations and 19-hour long breaking news days, this show pushed the boundaries of what TV can be. Integrated radio partners into the newscast.
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Content ManagerTechtv 2001 - 2004Us• Produced, coordinated, and scheduled content for “Tech Live,” “Fresh Gear,” “Call for Help,” and dozens of half-hour, single-subject specials on the network reaching 43 million U.S. homes and 70 countries • Produced and coordinated international “Tech Live” weekly broadcast• Coordinated more than 20 field crews to craft stories targeting the 18-34 demographic• Managed 1200 working or potential stories, planning on-location shoots across the country and around the world • Created content for ABCNews.com and ABC NewsOne• Produced a daily segment for CNN Headline News• In 2001, incorporated live chat and webcams into a live newscast. The same methods are beginning to be used a decade later on some news networks -
News ProducerMeredith 2000 - 2001Des Moines, Ia, UsCoordinated new content partnerships with community leaders and guest experts, created new and innovative content using the helicopter, NewsHawk 5 -
Senior ProducerRaycom Media Aug 1997 - Jul 2000Montgomery, Al, Us• Launched new morning show using limited resources to kick the snot out of the competition• Also, Assignment Editor & 6pm Producer• Fill-in Station Webmaster
Brandon Mercer Education Details
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University Of Southern CaliforniaMinor In Spanish -
Glendale High School
Frequently Asked Questions about Brandon Mercer
What company does Brandon Mercer work for?
Brandon Mercer works for Hearst Newspapers
What is Brandon Mercer's role at the current company?
Brandon Mercer's current role is Media executive creating and delivering engagement and revenue.
What is Brandon Mercer's email address?
Brandon Mercer's email address is bm****@****rst.com
What is Brandon Mercer's direct phone number?
Brandon Mercer's direct phone number is +141563*****
What schools did Brandon Mercer attend?
Brandon Mercer attended University Of Southern California, Glendale High School.
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