Senior Director, Product Development San Francisco Chronicle
New York, Ny, Us
Marketing strategy and consulting. Product integration including self-service portals, third party services, CTV/OTT buying, programmatic network audience extension, audience creation and management, geotargeting/geofencing, KPI reporting standardization, print and digital content alignment, chatbots, automated video production, live event services, video scripting, talent recruiting, email marketing, SEO, SEM, DMS, small business services, data curation, general product development. • Managing product team for 46Mile, Hearst’s full-service marketing agency. • Project management: Creating content strategy, workflow and content operations for full sites and microsites combining sponsored content with editorial, serving users and advertiser needs, especially for Real Estate, Travel, Cannabis and Education. • Creating white paper source material on digital out of home strategy. • Creating new revenue opportunities through monetizing existing assets like video and photo archives, content syndication, and vendor relationships.• Content marketing: Advising clients and agencies on opportunities for surfacing branded content in new ways, developing sponsored video content, sponsored podcasts, integrating existing audio and video assets into marketing tools, and integrated email marketing opportunities all in order to scale marketing efforts across the Hearst content ecosystem.• Agency work: Coordinating marketing integrations and audience extension with digital, social, email marketing, third party syndication, and video distribution for clients.• Public relations: Consulting on both audience growth and brand growth strategy to leverage content marketing assets in creative ways. Adding utility and engagement tools to products.
