Developed and executed integrated media plans based on audience, strategy and varying business goals (awareness, sales, retail support) for clients.Created space for consistent communication with strategy and creative teams allowing us to bring creative concepts to life through unique and innovative media solutions.Provided leadership and ongoing support to planners through project prioritization and POV guidance. Created opportunities for them to grow in their… Show more Developed and executed integrated media plans based on audience, strategy and varying business goals (awareness, sales, retail support) for clients.Created space for consistent communication with strategy and creative teams allowing us to bring creative concepts to life through unique and innovative media solutions.Provided leadership and ongoing support to planners through project prioritization and POV guidance. Created opportunities for them to grow in their role.Uncovered unexpected insights through upfront research (audience insights, competitive analysis, media and consumer trends) for clients and new business projects.Served as primary point of contact for clients and vendors regarding the media strategy, planning, reporting and optimization process. Show less

Participated in the creation of social strategy and execution for agency clients. Researched information for the development of client social content. Monitored industry news for the agency.

Served as a point of contact for businesses and organizations in the Fort Worth area. Attended networking events on behalf of the District 97 office. Helped manage Representative Goldman’s communications, meetings and speaking events.

Responded to an average of 50 constituent inquiries per day while maintaining a one-week response rate. Tracked bills passing through House committees during the 84th Legislative Session.