Mercer Taylor Email & Phone Number

Richmond

Richmond, Virginia

Contracted consultant in Marketing and Promotions. Expertise in online marketing options, web design and production, print and radio advertising, and marketing strategy.Accomplishments included:- Increased website visits in excess of 400%, averaging 300% across client base- Increased online revenue for retail clients averaging 140%- Search engine maximization with increased keyword exposure averaging 350%- Increased prospect lists on average of 400%- Development, writing, and distribution of newsletters, online sales emails, Facebook postings, and ads- Creation and maintenance of Pinterest, Facebook, Etsy, and Twitter accountsClients: Richmond Raiders Pro Football Team, Chadwick Heirlooms, Comtel Communications, Simplicity VoIP, Friends of Bandy Field, Philadelphia Quarry Club, Cirrus Vodka.

Richmond, Va

Director of all fundraising events and cause related marketing partnerships, managing staff of 4 in their planning, production and analysis. Selected accomplishments include:- Created and administered the volunteer base Facebook page (Team Massey), and maintained department's website pages within the Massey framework.- Managed online and print advertising and marketing, averaging over 70 event announcement placements per event, resulting in an increase in event participation of 27% annually.- Increased the number of community events by 30%, and oversaw the presentation of 65 annual events.- Increased YOY event income by 20% each year, with total revenue of $4.6 million.- Decreased event costs from a yearly average of 23% of revenue to 13% within the first year (industry average is 35%).- Developed reporting and tracking systems for ROI by event, and created SOPs (Standard Operating Procedures) for the department.

Richmond, Va

Managed all print and online marketing and public relations efforts for the developer's regional projects including Tarrington, The Grove, Tilman's Farm and West Oak neighborhoods. Selected accomplishments include:- Award winning website development- Secured 7 Home Builder's Association awards for public relations, sales and marketing.- Directed a successful marketing campaign including billboards, print ads and online/mailed community newsletters resulting in a 36% increase in sales the first fiscal year.

Richmond, Va And Atlanta, Ga

Consulted with Travel and Procurement Divisions of Fortune 500 Corporations to improve hotel program performance and supplier relationships, develop procurement strategies, tactics and resources, and to maximize budget and savings goals. Selected accomplishments included:- Directed negotiations for over $400 million in annual spend, netting annual savings of $100 million.- Provided industry leading, in-depth analysis and consultation on spend patterns, cost avoidance measures, program savings, communication and marketing plans, and supplier performance/ROI.- Developed and implemented new procedures and standards including SOWs, detailed timelines, an SOP manual and pricing models.Worked with programmers to develop a comprehensive data input system to manage online bidding programs such as reverse auctions and automatic discounting negotiations.- Supervised staff in program delivery.

Richmond, Va And Atlanta, Ga

Managed staff production of 500 events annually for domestic and international groups for Fort James Corporation (formerly James River Corporation), encompassing all aspects from recommending meeting structure and identifying objectives to site selection, negotiations, meeting logistics management, and billing reconciliation. Selected accomplishments:- Negotiated meeting contracts, preferred hotel rates for transient travel, supplier contracts and billing issues totaling over $4 million in annual savings on spend of $25 million.- Directly managed high-level meetings globally for CEO, Board of Directors and senior management.- Designed, wrote and published the Corporate Travel Directory, assorted marketing materials, surveys and newsletters.- Directed the implementation of customer service standards and procedures along with reporting structure.- Developed standards of reporting ROI and implemented SOPs and SOWs for the department.