Emanuel Merciel Email & Phone Number

Sonoma, California, Us

Recruited to lead production, supply chain, compliance, logistics and import-export functions. Implemented strategies that transformed the company's culture, revamping supply-chain, rebuilding processes to enhance employee engagement and yield high-productivity, motivated talent, furthering the brand's success. Responsible of end-to-end production for the company's whole portfolio consisting of 4 brands of wine (Gehricke, Guinigi, Cedar+Salmon and Tree Fort) totaling around 30 different SKUs and 7 brands of spirits (Kirk&Sweeney Rum, Uncle Val's gin, Bozal mezcal, Pasote tequila, Benjamin Chapman whiskey, Quechol Sotol and Burning Mast rum) totaling more than 55 different SKUs.

Richfield, Minnesota, Us

Promoted to turn around the underperforming Premium business comprised of complex networking, automation, and control solutions. Own the planning, performance, and P&L for annual sales across multiple locations. Hire, manage, and motivate a team of direct and indirect reports spanning multiple shifts. Foster a customer-centric culture with a clear vision, consistent communication, accountability, and inspiration. Build and track annual sales plans.

Richfield, Minnesota, Us

Oversaw the deployment of multi-phase complex automation, networking and AI solutions. Drove planning and project management with cross-functional team leadership. Conducted extensive market research and data analysis to drive lead generation, conversions, and revenue growth. Mentored, coached, and developed employees; promoted multiple staff members.

Sunnyvale, California, Us

Defined and launched the IoT start-up’s go-to-market (GTM) plan to pioneer new business development within the US market. Researched and presented industry trends and best practices. Drove brand awareness and customer engagement. Secured distribution agreements with dealers in the US. Oversaw global manufacturing operations in China.

México, Ciudad De México, Mx

Developed and executed strategic plans to boost profitability across channels. Leveraged market research, competitive intelligence, and data analytics to drive customer adoption. Led, managed, and scaled a team of sales professionals. Implemented sales processes to drive performance.

Mendoza, Mendoza, Ar

Instrumental leader in the start-up’s business planning, vision, and multi-year roadmap. Executed an aggressive growth strategy requiring go-to-market, sales, marketing, operations, finance, and administrative ownership. Partnered with cross-functional team leaders to drive alignment on priorities and program cadence. Managed and negotiated multi-year contracts while navigating long sales cycles.

Mendoza, Mendoza, Ar

Created the area and its divisions: Marketing, Logistics and IT.In charge of the main budget of the company. Coordinated travel logistics between the 17 branches of the company for all the international Professors and Consultants. Negotiated with key suppliers, bringing costs down by 20% in the first year. In charge of the acquisitions and provisions distribution from Headquarters to all international branches of the company. Award-winning Marketing strategy and design of marketing and merchandising materials.

Mendoza, Mendoza, Ar

Responsible for the management and updating of the technology infrastructure of the company Headquarter. The internal network architecture was designed and installed: firewalls, file servers, web servers, mail servers and usage policies for internet and mail. Oversaw the exponential technological infrastructure growth to accommodate the company’s ultra-aggressive international expansion.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science - Bs, Computer/Information Technology Administration And Management