Mercy Williams Email and Phone Number

Leverage analytics and quantitative methods to inform and influence decision-making;Foster a data-driven, test-and-learn culture through exploratory analytics, experimentation, in-depth research into the customer funnels;Influence and build relationships with people across all levels of the organization, internally and externally;Own the maintenance and improvement of the organization’s business intelligence reporting infrastructure;Provide insight into critical business decisions, working closely with the executive team to answer pressing issues;Analyze user behavior data and funnel metrics, generating recommendations for product and feature improvements;Support the development of standard data analyses, reports, and dashboards.Responsible for structuring and analyzing data and providing recommendations to management;Presents the results of data analyses and recommendations to management and process owners;Partners with the business to identify the appropriate data sources and analysis methodology.

Create new reporting data models by working with internal clients, directors, analysts, and developers to deliver high-performance, high-integrity business intelligence reporting

Understanding marketing campaign requirements, perform data segmentation, build flow charts to generate target audience. Translate marketing strategy into Unica campaign and Unica Interact logic for campaign design and deployment

Management of Airtel Ghana's Messaging Platforms(SMSC, USSD) etc.Coordination and resolution of incidents across VAS platforms