Mercy B. Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

As the National Marketing & Loyalty Manager, I developed and executed customer-centric sales and marketing strategies that harness data and technology to drive property sales and elevate customer satisfaction. I spearheaded the creation of an innovative customer care and rewards program, alongside a newly designed app platform designed to enhance customer retention, loyalty, and growth. Among my key accomplishments is the highly successful "Gift 2 Get 2" campaign, which dramatically increased engagement and sales, and the development of Property Trackers—milestone-based tools that educate customers throughout their buying journey, from construction to settlement and moving in. This initiative significantly improved customer experience, leading to higher Net Promoter Scores and settlement success. My role encompasses crafting comprehensive national sales strategies, executing data-driven campaigns, and collaborating with tech teams to refine sales processes. I leverage CRM systems to gather feedback, work with customer care teams for a seamless post-purchase experience and implement targeted retention strategies. By driving the vision for the myFraserProperty app and embracing mobile-first strategies, I keep our loyalty programs relevant ensuring that every interaction with our brand is a step toward lasting loyalty, all while leading a dynamic marketing team that thrives on continuous improvement and data-driven excellence.

Queensland, Australia

As the strategist behind Frasers Property's Care and Rewards program, I orchestrated a detailed and dynamic loyalty strategy including its rebranding, repositioning and the development of customer care promise informed by customer research I led. My role involves crafting and executing a roadmap of innovative initiatives and campaigns designed to captivate and engage consumers. I am dedicated to nurturing brand loyalty and fostering deep connections with our audience, all while boosting sales conversion through targeted lead generation. By continuously refining our approach and introducing impactful retention strategies, I aim to transform transactional customers into devoted advocates, ensuring that every interaction with our brand is a step toward lasting loyalty.

Queensland, Australia

As an experienced Project Marketing Manager, I have a solid track record of steering both residential and commercial marketing efforts for large-scale developments. Leading teams with a strategic vision, I excel in crafting and executing comprehensive marketing plans while adeptly managing substantial budgets to hit ROI and sales targets. My expertise lies in developing and implementing impactful communication, digital, and advertising campaigns, which have consistently driven substantial increases in sales and enhanced customer engagement, underscoring my ability to deliver exceptional results in a competitive landscape.

Western Australia, Australia

In my role, I oversee a diverse portfolio of project brands and marketing plans, working diligently to achieve established sales and marketing objectives. I lead and mentor Marketing Coordinators, empowering them to execute tactics that support our broader strategy while fostering collaboration and teamwork to meet project budgets, targets, and goals. By ensuring the integrity of each project's branding, I manage competing deadlines and oversee the marketing of projects at various stages of their life cycle. My responsibilities include maintaining Mirvac's positioning strategy and brand values, managing the creative tender process, and developing the brand identity for new masterplanned communities. Additionally, I play a key role in organizing and facilitating vision and placemaking workshops, contributing significantly to shaping and enhancing our brand identity.

Western Australia, Australia

Western Australia, Australia

Sydney, Australia

In my role, I support the wider marketing team to drive business outcomes, contributing to the development and implementation of landing pages designed to boost sales and gather market data. I manage website content using corporate CMS programs, ensuring it is always up-to-date and relevant. My responsibilities also include planning, creating, and executing email campaigns through Marketo and ExactTarget, while leveraging the corporate CRM system to maintain and enhance data integrity. By segmenting customer data, I help refine market segmentation and target specific promotional activities. Additionally, I assist in the creation and review of marketing campaigns, track their efficiency, and contribute to both print and online advertisements, list segmentations, and electronic direct mail campaigns, ensuring all efforts align with our strategic goals.

Post Graduate Degree, Digital Marketing Leadership

Developed the proficiency to drive digital marketing transformations, utilizing data and technology strategically, crafting exceptional.

Bachelor Of Marketing And Public Relations

Activities and Societies: Business Society Marketing RepresentativeAwarded Academic Excellence - Strategic Public Relations

Managing People Effectively

Develop trust and confidence while managing the development and maintenance of networks and relationships within an organisation..

Education record