Meredith Han Email & Phone Number

New York, NY, US

• Increased revenue for Account Management team by 40% in less than 6 months through development and execution of cutting edge digital marketing initiatives.
• Increased top client’s subscription sales by 5,400% which resulted in a 330% increase of revenue in a month through subscription renewal campaign
• Supervised domestic design and merchandise teams in the digital marketing efforts for Hearst, Newsweek, Rodale, Mansueto, Consumer Reports, and Forbes titles
• Analyzed Hearst and Forbes’ weekly sales data to develop revenue and marketing tactics for future promotions through client and vendor efforts
• Executed successful email and CRM campaign initiatives through initial acquisition and subscription win back efforts to 20MM users for all Hearst titles, Forbes, and ESPN the Magazine.
• Developed strategy for client to drive user registration through social media and online partnerships

• Supported Account Directors by researching and analyzing MRI and Simmons data to ensure we fully understand the Hispanic American consumer behavior for the Pfizer, Unilever, and Danone accounts.
• Provided MRI/Simmons/Nielsen insights of the Lipitor, Enbrel, Wendy’s, and Knorr Hispanic American consumers to design and account management teams
• Primary contact in the Pfizer Primary Accounts and Boehringer Ingelheim Pharmaceuticals Accounts, while providing strategic insights of the US Hispanic sufferers market
• Led research for focus groups to gain further insight of the US Hispanic Rheumatoid Arthritis, Overactive Bladder, and High Cholesterol markets in LA, Miami, and NY
• Prepared weekly status reports for clients and discussed researching findings in presentations
• Managed the creation of Pfizer’s Spanish language website TV, OOH, Print campaigns for Pfizer and Boehringer Ingelheim

• Assisted in organizing pitches to prospective clients by creating charts, projections, and statistics.
• Researched and projected The Home Depot and Tylenol’s market growth and conducted competitive analyses
• Aided in the management of budgeting projects for Wendy’s, JcPenny’s, and Heineken

Education record

Bachelors Degree, Spanish With A Concentration Of Translation

Activities and Societies: Korean Student Association: Founder, President, Vice President Marketing Club Association,Montclair State.

Education record