Meredith Evans Email & Phone Number

Montreal, Qc, Ca

Brought MAC NOW, a virtual selling commerce application, to market in Germany that allows content creators to build personalized stores and looks through a commission-based model while partnering with teams in the US, UK, Germany, and Iceland. Created the project roadmap, led discovery sessions, developed E2E user flows and wireframes and brought workstreams together to manage UX/UI design, vendor product development, creative, legal operations, training & development, and financial impact. Partnered with the Aveda brand on app development with the common goal to provide MAC NOW creators and Aveda A-Commerce salon owners the optimal user and customer experience.

Montreal, Canada Area

Oversaw the omni channel strategy and execution for Sephora's national Beauty Insider loyalty program and promotions through member acquisition initiatives, marketing campaign management, exclusive access events, client analytics management, and program LTV and retention tactics. Managed the strategic marketing planning and roll out of the 2020 loyalty program re-launch in Canada, including a 360 go-to-market plan and post-launch analysis. Accepted a 2019 stretch assignment to manage the Sampling department and strategy, build the team, and improve process while continuing to manage loyalty and promotions.

Montreal, Canada

Supported rapid company growth by simultaneously managing three marketing functions (Sampling, Beauty Insider Loyalty Program, Front of Shop Animations) with a primary focus on marketing strategy, process improvement, omni-channel client focus, and cross-functional department integration. Developed a BI Influencer program for Beauty Advisors to educate the stores on and increase engagement of the BI loyalty program, a key strategic pillar for Sephora.

Montreal, Canada

Managed the event process from planning to execution and recap with stores and brands, while identifying key KPI’s and a new process to collect feedback from clients and brands.

Montreal, Canada Area

•Successfully managed and negotiated client contracts.•Worked with CRM salesforce.com platform to forecast sales activities and revenue growth. •Represented the company at trade shows and events. •Effective sales strategies included: negotiations, in person client meetings, cold calling, presentations, and customer relationship management.

Montreal, Canada Area

•Executed bacterial analyses of probiotic mixtures to test for contaminants and bacterial count. •Worked in cross-functional teams to ensure satisfaction and safety of the final product.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Schulich Business of Sports Club, Schulich Marketing Association, MBA Games

Master Of Business Administration (Mba), Fall International Exchange Program

Bachelor Of Science, Biology

Activities and Societies: Golden Key International Honour Society

Diplôme D’Études Collégiales, Health Science