Meredith Atkinson Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

-Led product marketing strategy for Code42 Incydr product including messaging, positioning, go-to-market strategy, product launch activities and more-Built the product launch strategy and led go-to-market activities for two tier 1 launch features that fundamentally changed the product and required significant training and cross-functional alignment-Executed and maintained the most successful win/loss program to date with 40 interviews conducted per year, and shared insights with product management, sales, and marketing stakeholders-Served as team lead and mentor to a junior product marketer on the team-Contributed to competitive analysis program including conducting sales training sessions, curating shared spaces for competitive information and researching competitors -Drove and executed an overhaul of the Incydr ecosystem messaging across all integrations and platforms -Supported the analyst relations strategy by holding inquiries with key analysts and sharing timely insights back to internal stakeholders-Worked closely with web partners to create new product pages and update existing web messaging-Led the development of a new product explainer video through an agency partner

Eden Prairie, Minnesota, Us

- Own product marketing strategy for Ascentis and NOVAtime software which supports 4,500 companies and 3 million lives globally - Lead the product go-to-market process across the suite of Ascentis products including five more significant new product launches across both software and hardware. Most notable was launch of CarePoint, a touchless time clock solution that features thermal temperature checking upon punch-in, to ensure workplace safety during the pandemic. Created great sense of urgency which lead to concept to market launch in less than 30 days. Promotion resulted in a 29% increase in demo requests and two #1 google ranking keywords. - Lead product promotion programming to client base, and internal stakeholders to ensure a positive experience and outcome for clients and their employees. - Lead the positioning process for all five Ascentis product modules that was reflected across sales enablement materials, web copy, and internal training - Build and execute repeatable programs for various organizational needs such as NPS, client training, sales enablement, product system issue communications, and monthly release communications. - Played instrumental role in planning and executing of a $500,000 in-person client conference with 500+ attendees including the coordination of 100+ one on one training sessions. - Coordinate and co-preset product sessions for 3 virtual client conferences totaling 800+ attendees. - Develop strategies to accelerate cross sell of the suite of products for Account Management and Customer Success Management teams

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Delft, Zh, Nl

• Create prospect communications including promotions, announcements and thought leadership campaigns• Develop marketing collateral, including fact sheets, brochures, success stories and newsletters• Create content for the company website that draws and retains traffic• Perform copy writing and editorial duties for various business aspects• Ensure brand compliance across all platforms to align with company messaging, style, and tone• Apply creative formatting, layout, visually impactful artwork, and branding to all written deliverables, as appropriate• Assist with the coordination of trade shows and road shows • Assist with the coordination of the Unite user conference; email communications, event planning, marketing collateral, signage, networking events, reporting, 3rd party vendors, and other tasks• Create and analyze reports to track effectiveness of campaigns and promotions • Generate data specific to products to measure funnel conversion• Work with the Marketing Automation Manager to create campaigns that nurture leads for sales in HubSpot. Including, but not limited to, the creation of landing pages, forms, emails, smart lists and workflows• Work collaboratively with members of the marketing organization to achieve goals • Provide back up as needed for MDA (market development associate) with lead entry and other administrative activities• Provide back up for the Senior Marketing Manager with webinar program• Assist Senior Marketing Manager with all prospect related marketing initiatives

Delft, Zh, Nl

• Complete the initial triage on inquiries from all marketing channels including website, phone, social media, PPC campaigns, advertising, trade shows and events• Determine the inquiry quality/score and dispatch the lead to the appropriate Sales personal or Marketing follow-up /automation campaign• Conduct research and profiling on inquiries/leads using the web, industry resources and the internal Customer Relation Management (CRM) system • Engage prospects in a brief business-oriented conversation and articulate a relevant success story or value proposition through written and verbal communications• Differentiate message when talking with prospects in mature and emerging markets• Document prospect engagement/touch-points and maintain account profiles in our Customer Relation Management (CRM) system • Create and support collaborative relationships with the Sales organization through clear communication, follow up, and participation in meetings and projects• Support a variety of lead generation strategies and tactics including e-mail campaigns, eNewsletters, webinars, customer communications & user groups, trade shows and social media• Achieve goals for lead quality and volume passed to the Sales organization

Eden Prairie, Minnesota, Us

Manage relationships with 8-10 customers daily to ensure their shipping needs were taken care of. Manage relationships with shippers and carriers to ensure shipments were picked up and delivered on timeMaintain 98% on time delivery for all customers. Research to find new account leads, generated more business with existing account

St. Paul, Minnesota, Us

Recognized as one of the top callers at the St Thomas Phone Center in the 2009-2010 school year.Mediated between alumni and the university to provide alumni information on events and the annual fund at UST.Guided and supervise students in calling alumni in order to ensure best possible outcome.Ran statistics and goals for nightly and yearly evaluation.

Bachelor Of Arts (B.A.), Business And Communications

Education record