• Inspirational leader for the District, messaging company goals and linking these goals to individual locations to engage and motivate all team members • Manage twelve stores in the Central District generating $25M in 2021; the only district to exceed forecast in 2021 at +4%; achieved top AOV and conversion in 2021• Confident and skillful coach, consistently offering feedback and guiding Store Managers through difficult conversations with professionalism, poise and kindness• Consistently passionate about Behaviors = Results; training and embodying behaviors that will drive the needed results (i.e. driving conversion through passing out baskets and a meaningful greeting, driving AOV by asking open-ended questions and making relevant suggestions)• Ensure all employees in the District are trained and held accountable to job performance, selling behaviors and exceptional customer service• Trained and onboarded two new District Managers• Represent the brand with passion and integrity, embodying the Morphe Core Pillars of Inclusivity, Accessibility and Connecting through Beauty • Created and executed development plans using Core Competencies for all Store Managers; guided Store Management group through the development and leadership of their team • Managed change at the store level through Covid, acquisition and re-branding, structural changes and payroll decreases• Collaborate with cross-functional partners to elevate and develop best practices for operational excellence including Visual Merchandising, updating Policy + Procedure, inventory control and loss prevention• Developed Store Manager Training Series (rolled out during Covid shutdown and continued into a monthly training series); included creating training on Conflict Resolution, Coaching with Curiosity, Interviewing, LinkedIn, Core Competencies, Areas of Responsibility and Business Acumen

• Represented BeautyBio with energy, passion and enthusiasm in retailers including Nordstrom, Neiman Marcus, and Harrods; successfully launched BeautyBio in Holt Renfrew, Nordstrom Canada, Selfridges, Violet Grey and Sephora• Created and executed strategy for field team expansion; recruited, hired, implemented and trained 60-person field team across US, Canada and UK• Identified gaps in knowledge, skills and abilities by working side-by-side with the field team and proactively developing team members• Advised sales team and retail buyers on allocations for new launches, replenishment and sell-through• Built and executed in-store strategies for all doors to achieve goals and maintain a consistent increase over sales plan. Took ownership to pivot and add additional events or incentives as needed if original strategy did not go as planned• Orchestrated multiple incremental large-scale events at Nordstrom, Neiman Marcus, Holt Renfrew and Selfridges which accounted for approximately 46% of annual sales• Developed on-boarding and orientation program to assimilate new team members, build field team knowledge, increase productivity and decrease turnover; created BeautyBio Product Guide and Brand Ambassador Portfolio• Created and implemented BeautyBio Learning Lab for all New Hires including corporate and field team• Created and rolled out Product Knowledge “One Sheets” with selling tips and retention checks for all launches• Created “BeautyBio Launch Training,” highlighting hero skus and selling tips; facilitated training sessions for retail buying offices and new launch stores prior to launch• Featured speaker at Nordstrom Trend Shows, Nordstrom Beauty Summits, Nordstrom Field Leadership Conference, Neiman Marcus Project Beauty, Master Classes, and other retail events

• Responsible for meeting or exceeding all district budgeted targets for sales, P&L, and payroll• Ensured superior Guest Experience and achieved enrollment goals in Ulta Beauty Club • Coached and counseled all managers in store and provided them with effective selling techniques relative to growing top-line sales through execution of corporate initiatives• Managed stock and damage process• Managed shrink by complying with all operational expectations• Ensured all visual merchandising standards were executed on time and all fixtures were in working order• Consistently executed brand partner events and achieved event sales goals (Lancome, Urban Decay, Drybar, Bare Minerals, Murad and Dermalogica)• Optimized payroll hours vs sales to ensure budgets were met without sacrificing customer service or losing business• Trained and developed RSM for GM bench strength• Consistently achieved top loyalty and CC within the district • Recruited, interviewed, hired and trained to ensure a full staff headcount at all times

• Neiman Marcus Point Person; creating & executing in-store incentives, all product launch & sampling allocations• Spearheaded order process by monitoring sell-thru on launches & basic stock, writing & initiating replenishment & RTV orders for all NM doors• Featured Speaker at Nordstrom Trend Shows, Master Classes and events• Managed & trained Sales and Education Coordinators, each with multi-store responsibilities • Successfully launched brand in Nordstrom which included partnering with management to gain incremental space; facilitating opening stock & supply orders, training sales floor & executing Grand Opening events• Built & maintained relationships with in-store management & buying office teams to negotiate space & location of events, increase support of new launches & maximize in-store opportunities• Executed planning meetings with Department Managers, Store Managers & Buyers; negotiated large scale events & identify opportunities incremental events; created business strategies for each store & held stores accountable for execution• Conducted in-store trainings 3 times per season, per store, to educate intersell partners on product knowledge & create excitement around the brand; training platforms include one-on-one, Stay & Play & classroom style • Sourced leads & successfully executed off-site events (home parties, Country Club Girls Night Out Events) to generate incremental volume• Limited undesirable turnover by placing the right people in the right positions & constantly surfacing for ‘bench strength’ • Maintained ongoing clear and direct communication with field teams to ensure that company initiatives (National Selling Days, Events, Community Outreach etc) and standards are understood & properly executed• Created & facilitated all Fresh Seasonal Schools (2-3 per year) for field teams which includes developing content, creating Power Point presentations and leading schools• Led, planned & executed three Neiman Marcus Conclave Presentations

• Earned "Sky's the Limit Award" in 2013 and 2014 for ending both years with highest increase in sales for entire company• Achieved or exceeded all sales plans; driving sales through coaching and development of in-store teams on daily rituals, education, event execution and client retention• Hosted department-wide trainings for new launches • Launched Fresh at 28 Nordstrom doors; facilitated classroom-style and one-on-one trainings at all doors prior to launch• Created materials for and led Seasonal Schools (4/year) and New Hire Learning Labs (3/year)• Built and maintained relationships with in-store management teams to gain market share, negotiate space and location of events, increase support of new launches and maximize in-store opportunities• Sourced and interviewed candidates for open in-store positions and event support team; ensured top talent was retained and cultivated• Featured speaker in Nordstrom Trend Shows, Neiman Marcus Project Beauty Events and various store-level events• Spearheaded and negotiated Neiman Marcus order process; including creating allocations, monitoring and updating projections, writing inventory replenishment orders (ROQ), tracking sell-through, initiating RTVs, overseeing new launches and adjusting assortment for all doors• Established and supervised NM.com program; included training and development of NM.com Product Specialist, partnership with Trade Marketing to create and execute monthly e-blasts, partnering with NM.com Market Buyer to develop and execute seasonal strategy to achieve NM.com sales plan

• Effectively maintained a staff of nine employees; turning over entire (inherited) staff and recruiting and hiring new team, including Assistant Manager, without the aid of corporate recruiter• Maintained healthy levels of stock by forecasting sales and stock needs and partnering with CDC on a monthly basis to stay current with sales and stock requirements• Appointed as training store for new Store Managers and Assistant Managers; developed training program to educate and on-board new management team from other stores• Confirmed brand image standards were achieved and maintained and visual merchandising guidelines were in line with brand guidelines• Identified local marketing opportunities to introduce the brand to new clients; opportunities included home parties, road shows, in-store girlfriend parties and partnership events with NorthPark Center and other retailers within NorthPark• Developed store-level product knowledge training programs targeted to team members’ specific needs and concerns• Created a clienteling system to foster deeper client relationships and to ensure clients are contacted only for the events that are relevant to their personal needs. This led to an increase in phone order sales; on average, 37% of total sales come from phone business• Created and implemented a back-of-house Standard Operating Procedure (SOP) to confirm that store runs in peak condition – SOP was implemented in all other boutiques

• Represented Bobbi Brown at select retailers including Neiman-Marcus, Saks Fifth Avenue, Nordstrom and independent boutiques • Ensured daily/weekly/annual goals were met at 14 stores within territory, by consistent coaching, working one-on-one with teams, leading by example, maintaining customer service levels, and constant communication with Business Managers and Department Managers• Led department wide trainings for new launches• Facilitated classroom-style Seasonal Schools (2/year) and New Hire Onboarding (3/year)• Trained Business Managers and team members on product knowledge and the importance of planning their business from a global perspective, using their side by side and communicating individual and team goals to their teams• Developed and fostered relationships at all store levels from Sales Associates and Product Specialists, to Department and Store Managers, to PR to Buyers in order to ensure that Bobbi Brown was represented consistently and accurately and remained a top focus• Consistently reinforced Bobbi Brown visual standards and image guidelines and ensure they are maintained through in-store visits and ongoing communication with team members• Upheld operational guidelines by training on expectations of merchandise flow, stockroom organization, and back-of-house standards• Planned and executed ‘outside of the box’ events including road shows, home parties, Country Club Girls Night Out events and in-store girlfriend events; encouraged Business Managers to create their own events to generate business by partnering with other departments to take advantage of existing animation and to gain new client base• Coached teams to properly use sales-building techniques including replenishment system, thank you notes and follow up client phone calls • Recognized top performers by providing positive feedback through success stories and verbal accolades, and ensuring that hard work is acknowledged with recognition and gratitude

• Determined effective ways that department sales goals were met; gave each employee a daily individual goal and encouraged them throughout the day to ensure their goals were achieved• Raised the standard on customer service; requiring mandatory thank you notes for every customer, as well as requiring the team to turn in call logs for events to ensure customers are getting called• Created a training class within the department to encourage existing team members to sell more, and to to build relationships with clients (Class eventually became mandatory after first 45 days on the sales floor)• Reviewed job applications, interview and hire new employees to maintain a staff of 60• Conducted 45 day reviews for new employees, and Annual Performance Reviews for all employees in order to discuss performance standards• Created contests to motivate team, and encourage friendly competition among consultants; encouraged team members to create their own contests as well

• Recruited, interviewed and trained new Clinique freelance consultants• Administered one-on-one and group trainings with new freelance consultants, following a company mandated training program, ensuring consultants followed through on training program until the end• Assisted customers and ensured they received the same experience with every consultant• Planned and organized special events with retailers, planned volume goals and encouraged freelance to take ownership in the goals• Created monthly schedule for freelance team, ensuring effective coverage in all retailers (Neiman-Marcus, Nordstrom, Dillards and Macy’s)