Meredith Busch Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona

Phoenix, Arizona Area

Phoenix, Arizona Area

Responsible for the development of the division long-term strategic plan and annual brand marketing plans for VPL and all brands.Developed and implemented the brand marketing plans for flea & tick brands, nutraceuticals and therapeutics, as well as medical devices such as BBraun and Becton Dickinson product portfolios.Work with Research & Development (R&D) teams to propose new products as well as all phases of development from Phase 1 to commercial launch, including financial feasibility.Implement consumer-centric marketing activities using social media and direct mail as well as in-store cross selling strategies. Organized scientific data from efficacy and safety trials, patents, and technical articles to develop training, sales materials and other marketing collateral.

Fort Worth, Tx

Oversee profit and loss management (P&L) for the entire dental brand including strategic marketing plan of brand positioning and initiatives. Formulated and presented a three-year marketing plan and annual budget to the executive board; work hand-in-hand with the Operations Team in planning a three-year inventory forecast.Regularly coordinated with global partners to generate and communicate brand opportunities. Work collaboratively with the Research and Development (R&D) Team in launching new products, as well as in creating sound decisions regarding future product direction in pipeline.Efficiently orchestrate the rebranding of a 25-year brand, comprised of market position revision, competitive analysis, and packaging modification with more than 38 products in six different categories.Key Accomplishments:Made use of promotional and sales material in creating high-impact brand message and managed a cross-functional team designated in implementing the segmentation and targeting for sales teams that contributed in gaining 19% growth in 2011.Devised various product training, programs, and educational materials, such as home training modules and online modules with competitive analysis and market trends that enhanced product awareness. Led the launching of consumer media campaign that prompted significant increase in unaided brand awareness through geo-targeted and mass consumer media outlets in both print and online aspects. Successfully introduced a loyalty mobile application specifically designed for Virbac Animal Health.

Athens, Georgia

Provided expert supervision to 11 representatives assigned across the United Stated major markets, focused on corporate, government, and non-profit accounts.Hired, trained, and mentored representatives to boost individual and organizational performance. Key Accomplishments:Strategically created and implemented innovative marketing strategies by collaborating with cross-functional teams comprised of professionals from various divisions; conducted wide-ranging market research; as well as established territories, and built account base requirements. Generated 20% sales increase in 2008 and 2009; 13% in 2010; and more than 30% for HomeAgain sales in 2009 which set the record as company’s highest sales growth.Successfully launched four new products within five months in 2010 along with the acquisition of more than 56 government contracts worth over $3.6M.Built strategic partnership with major organizations such as University of California–Davis, American Society for the Prevention of Cruelty to Animals (ASPCA), Humane Society of the United States (HSUS), Society of Animal Welfare Administrators (SAWA), and National Animal Control Association (NACA) to secure the company’s position in national market.Earned recognition from the company; thus receiving the Teamwork Award in 2010.

Summit, Nj

Effectively developed and employed tactical marketing programs and methodologies, as well as trade show strategies; thus optimizing business in governmental and non-profit organizations, corporate accounts, and military accounts. Reported to the both directors of Sales and Marketing to provide updates on operational status.Key Accomplishments:Established new business channels resulting in a $500K account acquisition. Boosted marketing campaign by instituting and managing marketing programs return on investment (ROI) for each channel, as well as executed self-designed marketing promotions, such as rebate programs and enrollment revenue contest for clinics. Strategically designed marketing sales and consumer sales aids by collaborating with advertising agency partners while administering other affiliate marketing programs. Closely monitored and allocated channel marketing initiative budgets, as well as generated forecasts for sales. Appointed Key Opinion Leader Board that served as advocate to animal welfare channel, universities and veterinarians in enhancing HomeAgain offer and assisting organizations on microchipping industry complexities.Optimized the skills and expertise of sales representatives and managers by formulating and implementing various training programs.Fostered productive relationships with various organizations, as well as managed contracts with VCA, Banfield/PetSmart, VetCor and PetDrx accounts; thus bringing more than $4M revenue in 2008.Interfaced with Veterinary Command executives at Fort Sam Houston; consequently achieving HomeAgain contract with 132 military base veterinary hospitals and clinics for over $590K enrollment sales in 2008.

Cincinnati, Oh

Responsibilities included calling on Veterinary Clinics in Kentucky, Ohio and Indiana, Represented the full line of Merial Products, grew vaccines by over 100% and Heartworm Preventitive by over 300%.