Meredith Crawford Email & Phone Number

Knoxville, Tennessee, United States

Walland, Tennessee, United States

• Developed, implemented, & executed data-driven marketing strategy for brand portfolio including Blackberry Farm, Blackberry Farm Design, Blackberry Farm Shop, & Blackberry Farm Brewery (2021-2023) brands.
• Monitored business performance including development of weekly sales tracking report to monitor progress towards quarterly budget, interpreting data, identifying data-driven improvements including customer/audience.
• Developed & communicated the brand strategy with marketing calendar & managed the execution & all related resources related to brand initiatives & special projects with large focus on email marketing & social support.
• Planned & directed all brand & retail photo & video shoots in collaboration with internal stakeholders & external vendors including conducting RFPs, production calls, creating shoot schedules, on-site support, &.
• Partnered with outside agencies & internal stakeholders including senior leadership on media relations, pitch initiatives, & PR & marketing campaigns.
• Team lead on new audience acquisition strategies & implementation

Knoxville, Tennessee, United States

• Enabled the brand marketing, billboard, and creative services teams to operate efficiently and with quality while building and implementing process enhancements. Oversaw budgeting, execution of projects, and day-to-day.
• Prioritized and allocated creative resources based on timing, scope, and project requirements expediting process and reprioritizing as needed to ensure projects were completed on time
• Developed reporting for senior leadership to track design workload and analyze prioritization
• Identified process and workflow issues across brand marketing, billboard management, and creative services optimizing as necessary. Presented to and gained alignment on process enhancements with leadership and.
• Project manager for Pilot Flying J’s American Heart Association Life is Why 2021 fundraising campaign raising over $1.4MM
• Managed brand marketing budget and expense reconciliation and reported billboard tenant rent commissions monthly.

Knoxville, Tennessee

• Led development and execution of marketing efforts with focus on B2B portfolio
• Collaborated to develop and implement marketing plan including brand launch for Axle Fuel Card governed the brand, brand strategy, understanding customer/guest audience segments, built KPIs, and achieved a high level.
• Led management of B2B marketing across Pilot Company including sales and credit teams support and Pilot Flying J Truck Care maintaining ongoing communication with sales and credit teams and leadership learning about.
• Supported marketing across entire Pilot portfolio (Q4 2018 – Q3 2019) including leading 2019 marketing planning and execution of inaugural National Road Trip Day, Driver Appreciation campaign, National Hiring Day, and.
• Developed budget tracker for entire marketing team (2019) and maintained marketing budget and monthly reconciliations (2019-2020)

Knoxville, TN

• (formerly Scripps Networks Interactive)Ideated custom and off-the-shelf sponsorship opportunities for digital advertising partners (including multi-platform and cross-brand programs). Communicated the value of proposed.
• Marketing lead for entire campaign lifecycle from pitch to execution including the most viewed and most engaging HGTV branded content social video since January 2017* and the most viewed Facebook branded content social.
• Key contributor in securing ~$23 million in digital ad revenue* since August 2015 through development and execution of multi-platform marketing programs for advertisers on HGTV.com, DIYNetwork.com and GACTV.com
• Selected as department representative and contributor on sales tool and business process management software platform taskforces (including Salesforce and Appian) as a direct result of valuable strategic and critical.
• Selected to participate in Managing @SNI training workshop*Current as of May 29, 2018

Knoxville, Tennessee

• Coordinated and developed account-specific presentations, proposals and Marketing 360s, talent needs, critical to driving closure in marketing agreements, affiliate contracts and support.
• Developed and managed Comcast markets 25+. Pitched and sold-in Scripps Networks Real Reward promotions for our network’s highest priority programming
• Fulfilled ad-related corporate partnerships via event planning and creating sponsorship opportunities
• Managed annual budget of $130,000, tracking all team expenses. Sought out and executed ways to decrease expenses by negotiating lower rates for event venues and utilizing internal resources. Key partner to financial.

Knoxville, Tennessee Area

• Collaborated with multiple teams from ideation to implementation for advertising campaigns, online sweepstakes and contests, and on-air promotional opportunities for HGTV, DIY Network, HGTV Remodels, HGTV's Front Door.
• Managed Ad Sales Marketing training for Digital Ad Sales staff establishing agendas and developing supporting materials on the Home Category sponsorship opportunities and capabilities
• Created, developed, and maintained compelling client materials for over 100 off-the-shelf opportunities
• Managed department intern providing adequate training and ample projects to fulfill department needs, providing the intern with valuable hands-on experience
• Project manager for digital ad sales premiums including annual budget management | 2012-2014
• Initiated and managed updates for the digital media kit including the coordination, organization, and delivery of materials to the third-party vendor | 2012

Knoxville, Tennessee Area

• Held dual role taking on responsibilities above in addition to responsibilities of Sales Assistant for Southeast territory with a focus on client experience and program success. Established strong relationships with.
• Key contributor to growing territory budget by 62.5% from 2009-2010 as a direct result of excellent communication with clients, critical thinking, problem solving ensuring campaigns delivered in full, in addition to.

Knoxville, Tennessee Area

Maximized revenue potential by generating daily promotional logs and scheduling all promotional items and PSAs. Led resolution of contract issues via daily interaction with ad sales, promotion, pricing and planning, and inventory personnel.

Bachelor Of Science (B.S.), Advertising

Coursework In International Communication And Legal Aspects Of Business

Paderno del Grappa, Italy

Education record