TEGNA’s Ad Sales Marketing Content Marketing Lead plays an important role on the Demand Generation team by creating all original content emanating from TEGNA Marketing Solutions. From social media channels to internal communications channels to the company’s B2B website, the Content Marketing Lead oversees the long-term editorial vision for our content, the day-to-day execution of that vision, and the measurement and optimization of those efforts, all through the lens of driving incremental revenue for TEGNA. Specifically, the content strategist is responsible for: - Creating a long-term vision and strategic plan for TEGNA Marketing Solutions’ external editorial channels, geared towards marketing and media decision-makers that grow awareness and demand for our products, services, and solutions. - Overseeing day-to-day execution of the content plan on all channels, including maintaining a centralized editorial calendar, developing pitches and concepts for multimedia content, collaborating on and project managing the content creation, posting the content, and measuring content consumption. - Setting and achieving quarterly growth targets around content reach and lead generation. - Collaborating with the Insights team by acting as the lead writer and editor in creating original e-books and white papers. - Driving content discoverability through organic and paid mechanisms, with an emphasis on SEO - Leading TEGNA’s B2B award submissions - Identifying, implementing, and utilizing content management and measurement toolsets that help ease workflow and provide trusted and real-time analytics. Merchandising results across the organization through regular reporting and reactive response to real-time requests. - Generating a wide range of content with a heavy focus on video. - Staying current on key trends that can drive content ideation and competitive activity.

I am responsible for original content emanating from TEGNA Marketing Solutions. From social media channels to internal communications channels to the company’s B2B website, I oversee the long-term editorial vision for our content as well as the day to day execution of that vision. Specifically, I am responsible for: • Generating a long-term vision and strategic plan for TEGNA Marketing Solutions’ internal and external editorial channels, including but not limited to the website and our social channels on Twitter, LinkedIn and Facebook. • Overseeing day-to-day execution of the content plan on all channels, which includes maintaining a centralized editorial calendar, developing pitches and concepts for multimedia content, collaborating on and project managing the creation of the content, posting the content and measuring content consumption. • Setting and achieving quarterly growth targets around content reach and lead generation. • Driving content discoverability through organic and paid mechanisms. • Identifying, implementing, and utilizing content management and measurement toolsets that help ease workflow and provide trusted and real-time analytics. They are also responsible for merchandising results across the organization through regular reporting and reactive response to real-time requests. • Generating a wide range of content with a heavy focus on video. This requires the specialist to work well cross-functionally, especially with our sales and creative teams. • Staying up to date on key trends that can drive content ideation as well as competitive activity.

In this temporary position at PEPID, a clinical decision support tool designed for emergency medicine professionals, I was responsible for content creation and management in regards to blog copy, social media, email marketing campaigns, monthly newsletters, and other sales materials such as flyers and handouts for trade shows.

As the primary copywriter for CODE Technology, a patient-reported outcomes vendor, I was responsible for pitching, researching, writing, creating, editing and publishing all copy for CODE’s press releases, website, blog posts, social media outlets, newsletters, email communications, white papers, how-to guides, marketing and sales materials. Conducted interviews with renowned thought leaders in the industry and also coordinated with freelancers and third-parties for content partnerships.

Handled every aspect of web content for the Kim Komando Show, a nationally syndicated radio show about living a digital lifestyle. My responsibilities were focused on content creation from start to finish. This includes the research, writing and editing and analyzing the analytics of articles for Komando.com, the radio broadcast, email newsletters and social media outlets.

During my time at Retail Online Integration (now Total Retail), a trade publication on retail marketing, I was responsible for writing, editing, planning and coordinating all daily email newsletters, news articles, magazine features, video reports, social media and blog posts. This includes covering live events, trade shows and webinars.

Created marketing copy and designs for Yellowbook customer websites. Responsibilities also included optimizing websites for SEO and other basic customer service duties.

Before the Evening Bulletin, a daily newspaper in Philadelphia, stopped production in 2009, I was responsible for planning, writing, editing all content for the sports section. I also was the lead designer in the department and was responsible for the section’s layout.

In the design department I was responsible for executing the creative design, layout and final edits to all sections of the daily newspaper.

Local game write ups, handled phone calls and box scores for daily publication.

• Assisted and coordinated with cruise speakers, staff