Meredith Deaver

Meredith Deaver Email and Phone Number

Sr UX Content Strategist @ Alpharetta, GA, US
Alpharetta, GA, US
Meredith Deaver's Location
Alpharetta, Georgia, United States, United States
Meredith Deaver's Contact Details

Meredith Deaver personal email

n/a
About Meredith Deaver

Accomplished UX content designer with experience providing oversight for and writing:Interactive Content:• Web, mobile, and native app content for myatt.com• Content for Coca-Cola hydration micro-site• Content for Ryder, Oce, Canon, and SchlumbergerSema websites and intranets• Microsite content for Ryder alternative fuels offering• AT&T Arbor Day promo microsite• Interactive demand generation/email and landing page content• Web tutorials and articles Shortform Content:• Ad copy• Direct mail concepts and content (standalone and campaigns)• Taglines and concepts for Coca-Cola point-of-sale programsLongform Content:• A thought leadership book on the past, present and future of book publishing/printing• Messaging platforms for companies, new product launches, conferences and events• Brochures, annual reports, case studies, white papers, application briefs, solution briefs• Quarterly newsletter content for in-house publications• Feature articles and cover stories for printing and transportation industry publicationsAudio/Video Content:• Video scripts• Executive speeches, skits, and presentation scripts• Corporate and instruction-oriented audio and video scriptsInstructional/Technical Content:• Software and hardware installation, troubleshooting and reference manuals• Online application/troubleshooting notes• User guides following Information Mapping methodologySpecialties: Web content, books, articles, white papers, brochures, speeches and presentations, taglines, POS

Meredith Deaver's Current Company Details
AT&T Design Technology

At&T Design Technology

Sr UX Content Strategist
Alpharetta, GA, US
Meredith Deaver Work Experience Details
  • At&T Design Technology
    Sr Ux Content Strategist
    At&T Design Technology
    Alpharetta, Ga, Us
  • At&T Design Technology
    Lead Content Designer
    At&T Design Technology Oct 2020 - Present
    Currently working on standing up a modern content hub and framework to provide centralized access to content resources to ensure quality and consistency across products, channels, and domains. Also working on storytelling, messaging, and content design for target experiences and strategic research projects for the Design Technology upstream design team.
  • At&T Design Technology
    Sr Ux Content Designer
    At&T Design Technology Oct 2020 - Present
    Content designer on an upstream product design team that conducts generative / discovery research, ideates and creates concepts, analyzes and refines concepts based on evaluative testing and creates a variety of deliverables, including experience based journey maps, content strategy docs and experience requirements for downstream development teams to de-risk product design. Recently completed strategic projects on identity management and service & support, including: Service & support and close-and-separate domain focusHigh-level content strategy, content design, and directional content for collaborative concepts in concert with a multi-disciplinary AT&T team and frog design. Identity management focus:New user roles & permissions structureEnhanced merge of user IDsDigital store check-in experience, including content strategy and UX content design for both AT&T and Salesforce screensHolistic authentication project, including extensive research, strategic recommendations, and development of a hoiistic auth playbook
  • At&T
    Ux Content Lead
    At&T Dec 2010 - Sep 2020
    Dallas, Tx, Us
    Led a team of UX content writers for self-service experience, including hiring, on-boarding and creative & editorial oversightDefined digital philosophy, values, personality, voice and tone for new digital style guideCreated verbal expression guidelines for on-boarding & alignment across content teamsDeveloped content strategy & copy for visionary upgrade flowCreated journey maps & directional content for HBO Max launchWrote content for redesigned myAT&T app on new dev platformLed migration of knowledge articles from external to internal teamAuthored content for AT&T TV NOW self-service experienceSet up two boot camps to evangelize brand voice & toneCoordinated accessibility training for compliance for content teamArranged training to migrate from old-school UX dev to RWDTransformed post-sale emails to boost online upgrades from 6% to 25%
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  • Ryder System Inc (Fleet Management And Supply Chain Systems)
    Contract Marketing Writer
    Ryder System Inc (Fleet Management And Supply Chain Systems) Jan 2011 - Dec 2015
    Supported both Ryder Fleet Management Systems and Ryder Supply Chain Solutions with a wide range of marketing communication services, including writing:Website refresh - wrote new content for entire website (went live in early February 2013)Microsite - wrote content for alternative fuels micrositeArticles - for EDGE magazine Blogs - on supply chain topics like on-shoring, near-shoring and demand-driven supply chainsBrochures - on corporate offering, safety services, alternative fuels and other fleet solutionsTechnical and white papers on safety, alternative fuels and fuel economy, collaborationIndustry articles on supply chain services Automated demand gen materials on webinars, events, alternative fuels, safety and CSA complianceExecutive speeches for leadership events
  • Artemis Creative
    Freelance Senior Copywriter
    Artemis Creative Jan 2006 - Dec 2014
    Wrote copy for various Coca Cola projects including ads, taglines, brochures, video scripts, sales aids and coaching guides and concept work. Have occasionally worked on concepts/content for The Emory Hotel and Conference Center and SPANX. * Wrote sizzle video scripts for Coca-Cola campaigns* Created taglines, brochures, ads, sales aids, coaching guides & a 20-page book celebrating Coke's partnership with the U.S. military* Wrote style guide for the My Coke Rewards for Schools program
  • Océ - A Canon Company
    Contract Marketing Writer
    Océ - A Canon Company Dec 2003 - Dec 2011
    Venlo, Limburg, Nl
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  • Océ - A Canon Company
    Contract Marketing Writer
    Océ - A Canon Company 2007 - Dec 2010
    Venlo, Limburg, Nl
    Wrote marketing, advertising and other types of copy for a variety of projects including articles, speeches, white papers, brochures, data sheets, Flash presentations, skits, and scripts. Authored a book on the past, present, and future of the book for Oce Technologies B.V. in The Netherlands.
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  • Group Convergence
    Web Content And Copywriter
    Group Convergence 2005 - 2005
    Wrote new web content for corporate website, which has now been updated again. Conceptualized/wrote brochure, direct mail campaign and 3-D mailer
  • Schlumbergersema/Axalto
    Marketing Writer
    Schlumbergersema/Axalto 2000 - 2002
    Houston, Texas, Us
    Wrote content on mobile commerce, wireless communications, smart card products. Wrote and updated Spotlight on Telecom website, focusing on telecommunications products and industry trendsWrote corporate boilerplate copy for sales proposals and websiteAuthored articles, white papers for telecom products and smart cardsWrote email-based demand generation pieces to drive traffic to website
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Meredith Deaver Skills

Copywriting Marketing Communications Web Content Newsletters Marketing Direct Mail Brochures Advertising Direct Marketing Blogging White Papers Social Media Email Marketing Publishing Integrated Marketing Brand Development Pos Articles Publications Content Strategy Press Releases B2b Marketing Corporate Communications Web Content Writing Books Web Content Management Content Management Content Development Internal Communications Management Taglines Seo Copywriting Technical Writing Video Copy Editing Storytelling

Meredith Deaver Education Details

  • Harvard Extension School
    Harvard Extension School
    Computer Science And Digital Media Design
  • The University Of Georgia
    The University Of Georgia
    Journalism
  • Nielsen Norman Ux Training
    Nielsen Norman Ux Training
  • King Phillip Regional High School
    King Phillip Regional High School

Frequently Asked Questions about Meredith Deaver

What company does Meredith Deaver work for?

Meredith Deaver works for At&t Design Technology

What is Meredith Deaver's role at the current company?

Meredith Deaver's current role is Sr UX Content Strategist.

What is Meredith Deaver's email address?

Meredith Deaver's email address is md****@****att.com

What schools did Meredith Deaver attend?

Meredith Deaver attended Harvard Extension School, The University Of Georgia, Nielsen Norman Ux Training, King Phillip Regional High School.

What skills is Meredith Deaver known for?

Meredith Deaver has skills like Copywriting, Marketing Communications, Web Content, Newsletters, Marketing, Direct Mail, Brochures, Advertising, Direct Marketing, Blogging, White Papers, Social Media.

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