Meredith Getzfread Email & Phone Number

Philadelphia, PA, US

Philadelphia, PA, US

• Key member of the PROs (Professional Services) team, leveraging Ceros’s powerful no-code platform to craft captivating interactive digital experiences for enterprise clients.
• Identified and empathized with client pain points, collaborating closely to brainstorm, sketch, and wireframe lo-fi prototypes that served as a foundation to build design solutions in Ceros Studio.
• Delivered updated designs with accuracy and efficiency by closely analyzing and incorporating client feedback.
• Played an integral role in the revitalization of Ceros’s product ecosystem, assisting developers and the product team by identifying product bugs, while providing valuable insights as an expert user to enhance the user.
• Actively contributed to team scrums and retrospectives, continuously refining processes and streamlining workflow to optimize efficiency and ensure outstanding outcomes.
• Collaborated seamlessly with the Educate team, leveraging expertise to lead engaging Design Series webinars, providing Ceros users an exclusive glimpse into the platform’s full potential and empowering them to maximize.

• Strategizes with Events Marketing and Sales teams to concept and design branding for Philly Mag Events, which hosts 65+ events annually.
• Pivoted to producing virtual events during the height of COVID-19.
• Uses Illustrator, InDesign, and Photoshop to create in-book and digital marketing materials and event collateral.
• Partners with Creative Services to create in-book and digital designs for Philadelphia magazine, ancillary publications, and phillymag.com.
• Uses WordPress and Ceros to design and build landing pages that highlight upcoming events and special sections.
• Interfaces with Audience Development team to devise creative direction informed by subscriber analytics gathered via Hubspot, Google Analytics, and paywall data.

Philadelphia, PA

• Designed, built, and implemented web templates for clients using Splash, an end-to-end event marketing CMS which serves over half of the Fortune 500.
• Interfaced with the sales team to create custom product demo experiences for potential clients.
• Contributed to $250K+ in sales in first quarter.
• Developed an automated system (known internally as a “growth machine”) for the sales team to easily DIY product demo designs for clients.
• Contributed to monthly team scrums and design sprints to help improve the product.
• Used Sketch and Figma to prototype and propose design solutions to the product team.

Bachelor Of Arts (B.A.), Advertising - Art Direction

Certificate, Web Design