Meredith Edwards-Gwynn Email & Phone Number

Wilmington, Delaware, United States

Strategically plan and implement marketing campaigns and product refreshes for our existing Disney / Chase Cardmembers. Responsible for yearly Marketing Plan, P&L & Analytics and ensuring goals are met with my Disney partners.▪ Consistently exceeding marketing goals by 15% or more due to thoughtful testing strategies▪ Maintain a trusting and collaborative relationship with my internal, external and leadership partners▪ Focus on growing healthy OS and Sales while ensuring cardmembers are experiencing the perks and benefits they are expecting.

Wilmington, Delaware

Lead account growth strategy for the small business credit card. Partner with Community Reinvestment Act Team, internal stakeholders and collaborated with finance and analytics to ensure corporate goal alignment. Created campaigns.▪ Grew accounts by over 60% within the last 2 years by relaunching the small business credit card product through multiple acquisition channels. Applied strategic solutions and collaborated extensively with teams.▪ Increased revenue by ~40% and outstandings by ~70%. Consistently reviewed marketplace to ensure product competitiveness within the industry. Continuously focused on customer needs as well as business initiatives.▪ Achieved rank of top 10% for Visa business card product nationally, despite marketing to a footprint of 13 states. Applied exceptionally successful product/marketing strategies and earned recognition recently from leadership.▪ Accomplished a TD Bank Outstanding rating for 2017-2018 audit. Partnered with cross-functional teams including CRA team, Audit, Analytics, Governance, and Compliance as well as vendors to ensure all information provided.

Wilmington, Delaware

Developed and implemented acquisition & loyalty marketing strategy while partnering with cobrand relationship team to launch newly formed CoBrand Credit Cards. Accountable for annual budget expenses. Collaborated with partners/agencies.▪ Exceeded acquisition marketing account goals by 62%+ through creating/implementing all new acquisition and portfolio marketing strategies for Ally Bank, TD’s 1st CoBrand partner. Partnered with internal/external teams.▪ Implemented seamless process to product monthly Ally marketing campaigns through pre-screened direct mail. Partnered with outside agency and co-brand partner to create direct mail marketing piece and reporting/analytics.

Wilmington, Delaware

Managed marketing strategies/initiatives for airline credit card accounts via airport channel. Accountable for $13M budget for marketing, leasing, and vendor management. Led new iPad application implementation process in 15 airports. ▪ Generated 10% of airline credit card accounts for United and SWA through developing and implementing marketing strategies for airline/airport in partnership with internal clients as well as external vendors.▪ Ensured 15 airports and 25 Kiosks were available to take applications and generate accounts without disruption. Inherited brand new iPad application process; partnered with technology support to ensure 100+ cards serviced.▪ Negotiated and managed cost-effective vendor contracts/pricing due to strong partnerships with vendors.

Wilmington, Delaware

Oversaw the scoping and resourcing of portfolio and acquisition projects. Managed my team who collaborated with internal clients on project initiatives for card services. Managed/reviewed capacity forecasting/reporting.▪ Grew revenue for JP Morgan through effectively resourcing priority projects. Partnered with Chase & Partnership Marketing, Marketing Services, and Customer Experience senior leadership to ensure project support.

Wilmington, Delaware

Managed and implemented all marketing campaigns to existing Disney/Chase Cardmembers (Spend & Gets, Early Month on Book, Triggers, Statement Inserts, Product Trade) campaigns. Collaborated with finance, analytics, and partner.▪ Consistently implementing successful marketing campaigns. Developed marketing materials alongside our partner and agency. Reported on campaign material to senior manager and partner.

Wilmington, Delaware

Managed creative review process through print and digital channels to ensure marketing objectives were met.▪ Achieved a 300% increase in capacity, eliminated 11 handoffs, reduced timeline from 18 to 13 days due to collaborating with 6 staff in designing/implementing workflow management tool within marketing services.▪ Led the strategy and design of workflow enhancements allowing for flexibility in support of business needs. Created and presented educational materials for all workflow users as well as created/reported monthly metrics.

Wilmington, Delaware

Adhered to strict timelines and quality standards for multiple monthly direct mail campaigns. Provided verbal/written communication/reporting of campaign status to senior leadership. Established/maintained relations with internal clients.▪ Consistently ensured marketing objectives met/exceeded while limiting risk to the bank within deadlines.

Wilmington, Delaware

Managed relationships with corporate clients to ensure appropriate strategy of marketing plan. Planned, managed, and implemented event marketing and direct mail campaigns throughout the year. Created marketing materials and metrics.▪ Developed exceptional enterprise-level marketing campaign experience with a national insurance corporation.

Ba, Public Relations

College Prep, Required