Head of Sales, Operations, & Brand

Head of Sales

WOLFSWAN Marketing was founded on the premise of simplified and unbiased ad buying that is truly in the best interest of our clients. We consult on your custom KPIs and suggest holistic advertising strategies to incorporate products across all marketing avenues that are specific to your goals.

Stats Digital is the full-service digital agency powering L.A. Times and The San Diego Union Tribune.

Consulted current and potential clients on how to optimize overall marketing strategies through campaigns with our five radio stations: 91X, Z90, Magic 92.5, KFM-BFM 100.7, and AM760. Multi-channel campaign elements included radio commercials, digital advertising, social media advertising, event marketing, lead generation, texting, and email marketing.

• Lead all marketing efforts during the transition of ownership preparing for a major hotel renovation and rebranding.• Increased employee efficiency and repaired brand reputation through creation and implementation of company-wide online review response process.

Developed and implemented the university marketing and communication strategies for Ashford University (AU), University of the Rockies (UoR), and Denver Learning Institute (DLI). Campaigns included but not limited to email, direct mail, text messaging, and phone and voice mail scripts.• Strategized and executed a 38 email, 2 year drip campaign in Talisma segmenting targets with variable data based on lead age, college of interest, military affiliation, and more. • Tested all email and physical mail campaigns using hold out groups and A/B testing for content, imagery, and subject line optimization in addition to mobile and PC testing on all email platforms.• Assessed mailer effectiveness through daily analytics for all campaigns including but not limited to open rates, click through rates, deliverability rates, response rates, conversion rates, unsubscribes, and bounce rates to show areas of optimization.• Created an email repository for the Admissions and Student Services Departments to have access to all marketing emails increasing transparency and better aligning university communication efforts.

• Managed lead generation, brand marketing, and communication efforts for University of the Rockies online and campus through 40+ aggregators and national advertising campaigns including remarketing, reactivation, retargeting display, direct mailers, emails, and social media.• Launched campaign promoting the new Denver campus for University of the Rockies using all marketing channels including radio, out of home (billboards, transit shelters, etc.), email, targeted digital display, print advertisements, events, sales collateral, search, and social media.• Executed and analyzed University of the Rockies direct mail remarketing campaign with using control groups to see an increased conversion in segmented leads older than 90 days.• Created a cross-promotional email campaign for University of the Rockies increasing student enrollment from Ashford University to University of the Rockies by 22%. • Aligned with University of the Rockies admissions operations team to continually optimize internal and external communication strategies to improve student retention. • Coordinated all Ashford University military print advertisements and display campaigns with creative department and 15+ vendors.• Analyzed and reported on successes of Ashford University and University of the Rockies internal and external campaigns and advertisements using platforms including Google Analytics, Talisma, SendGrid, Lyris, and LeadWatchLive making recommendations where needed. • Managed approval process and analytics on all user generated content (500+ submissions) from Ashford University external micro-sites using Wordpress.• Increased University of the Rockies brand awareness using Facebook and Twitter advertising.

• Utilized paid, earned, and owned strategies to grow Ashford University’s Facebook page from 20,000 to 60,000 fans and Twitter followers from 10,000 to over 20,000.• Assisted in the creative development and implementation of Ashford University’s social strategy for 2012 national campaign "Technology Changes Everything" including special promotions and events. • Spearheaded Google+ Hangout events with Ashford University faculty and staff on the future of education and technology which was the center of the social strategy for the 2012 national campaign.• Participated in social media content creation, community management, editorial calendar management, reporting and analysis using various platforms including HootSuite, Sysomos, Buddy Media, Simply Measured, Google Analytics, Facebook Insights, and Google Docs.• Created and managed analytical reporting of social media platforms and overall web conversation.• Developed relationships with vendors including Google, Ogilvy, Twitter, Mindshare, Buddy Media, Sysomos, and Simply Measured.

• Served 550+ customers providing feedback to students and instructors to enhance both the learning and teaching experience. • Achieved 98% of weekly retention and attrition goals by monitoring customer performance, tracking retention trends, and building effective customer relationships.• Identified student issues, determined appropriate means for resolution, and counseled students to deescalate situations while enforcing community guidelines.• Liaised between social marketing team and sales team to implement integrated content generation process enhancing relevant social content and increasing overall brand recognition.• Served on the President’s Diversity Task Force, planning and marketing company events, and leading with the initiative to partner with the social media team to host affinity group.• Held Student Services Coordinator position from July 2010-August 2010 and implemented new interdepartmental communication strategies for floor calls and lead transfer policies to increase efficiency.

• Delivered timely correspondence from researchers to the Marketing and Communications department of the Dean’s Office.• Proofread all professor written research and communications for the UC Davis faculty website.• Wrote and edited communication from researchers and professors to general public through monthly newsletter and website blogs.

• Assisted with the planning and marketing of the 2009 UC Davis Textiles and Clothing Winter Fashion Show: raising money to benefit the non-profit organization, Nourish International.• Conceptualized creative campus marketing strategies for the Textiles and Clothing major.• Contributed to the writing and editing of the first UC Davis Textiles and Clothing newsletter and internship blog.

• Learned all veterinary medical terminology for faultless customer correspondence.• Efficiently catered to customer requests in a timely manner while maintaining clean facilities.

• Managed the communication efforts for annual sponsored events hosting up to 500 guests.• Updated the organizations blog to relay important information to members.• Composed drafts, memorandums and other documents as correspondence with members on behalf of upper-management.• Provided clerical and administrative support to all upper-management.