Account Executive
New York, Ny
• Managed two clients: Nantucket Island Resorts (5 luxury hotel properties) and ESPA (a luxury spa and beauty company); conceived and wrote a 2007 PR PLAN for each client. • Hosted 13 writers (ForbesLife, Departures, OK!, Boston, American Spa, Yankee, and more!) on a press trip to Nantucket to promote coverage of our properties. Worked with writers to come up with story ideas and provide client details. • Wrote press releases, and sent them to local and national media. Acquired several “clips” from client press releases, personal pitching and press trip, such as Town & Country, Travel + Leisure, T: The New York Times Style Magazine, Veranda, OK, Departures and more.• Planned the “Annual Client Showcase Event” to which over 150 top media attend to meet and greet all Alice Marshall Public Relations hotel clients from around the world to learn all of the latest news from each property. This consisted of finding and booking a venue, finding and negotiating pay with caterer, managing the budget, writing save-the-dates and hard copy invitations as well as organizing an educational “media panel,” where a handful of media leaders (including DailyCandy, Coolhunting, TheKnot, and Concierge.com) discussed trends in their genre of media for the coming year.• Spearheaded branding exercises in office, to prepare company (and brand security) for a broader scope of new non-travel clients.