Legacy Virgin Pulse

@Hangrygirl_RI (21,000+ followers) • Develop original concepts for influencer marketing campaigns on social media and blog • Schedule engaging content to maintain an audience and attract new followers for networking and growth opportunities• Utilize social media analytics to track key performance indicators- engagement, follower count, impressions, reach, retention• Coordinator with restaurants and companies relating to the food & beverage industry for paid sponsorships

•Analyze & decode data from multiple survey channels into well-developed visuals to understand trends •Research, Evaluate, & Develop a recommendation for new customer experience metrics and KPIs to implement •Work collaboratively with interns and associates in cross-functional teams •Assist in creation, test & launch of new digital offering •Analyze BCBSRI’s competitor’s marketing campaigns, materials, and offering in different business channels •Identify buyer personas for prospective customers in their business to business segment •Design program that encompasses the BCBSRI’s mission and vision while adhering to social distance guidelines•Present & Pitch presentations and projects to associates and executive leaders

•Assist in creating marketing materials, content creation, and execution for written and digital communications •Assist Marketing Manager in designing and implementing email marketing campaigns using Constant Contact, Adobe InDesign, Photoshop, Acrobat CC and Excel•Project and list management for mailings both digital and direct mail•Coordinate with various departments in planning and creating marketing materials for sales meetings, large trade shows in the industry, and major retailers •Attend, plan, and set up multiple company-sponsored events

-Create and distribute engaging written or graphic content in the form of a web page, Facebook group, Instagram, and print advertising -Design engaging post targeting prospective students -Promote school spirit -Interact and converse with prospective students and families-Network with Bryant community, alumni, other college cheerleading teams