Promoted into the Head of Sales role to build and execute the national go-to-market strategy for Kiva's hemp-derived products. Responsible for vetting and hiring the right distributor partners and field team that will drive growth, deliver business results, and build Kiva’s brands.

Joined the organization to direct its U.S. expansion outside of California. Managed all sales and trade marketing in Michigan, Illinois, Missouri, Oklahoma, Ohio, and Maryland, delivering $40M+ in annual revenue (+21% YOY). Built strategic sales and marketing plans, and implemented process improvements that increased $ share over competition.➜ Built, trained, and coached high-performing sales and marketing team of 14 people,setting the standard for successful cross-functional teamwork.➜ Developed and delivered an advanced negotiation training course for the U.S. Sales andTrade Marketing teams that increased sales and market penetration.➜Grew to #1 edible brand in Ohio and Illinois (+3 points) and #1 premium edible brand inMichigan (+5 points) in 1.5 years.

Managed sales, marketing, and distribution of Grown Rogue products in Michigan. Built and managed the sales and marketing team while developing and managing Tier 1 retail partnerships, brand and product launches, and go-to-market sales and marketing strategies.➜ Produced a 200% YOY profit gain, driving annual revenue in the state from $2.6M to $7.8M in year 1.➜ Developed high-level strategic sales and marketing strategic plans including brand, product, and consumer marketing that resulted in 233% new account growth.

Hired as the only employee in the Midwest to launch Dosist products. Built the business-to-business launch plan that included market sizing, trade marketing, brand marketing, national account sales and partnerships, consumer collecting, and go-to-market strategies.➜ Targeted and launched key partnerships in Colorado and Michigan that would prove critical to market success. Responsible for $1.5M revenue in year 1, holding all P&L responsibility, and all sales and marketing activity. ➜ Sold into and launched strategic partnerships with national accounts in Colorado and Michigan encompassing 113 locations and 500 points of distribution.

Hand-selected to launch a new Foodservice channel following a regional realignment. Built a national infrastructure while managing talent acquisition, onboarding, training, and go-to-market strategies. Hired a national team of 56 Foodservice Customer Specialists and Distributor Managers proving critical to selling and promoting the products to Foodservice Operators across the country.➜ Developed and managed the national Foodservice sales and marketing strategy, key to securing placement in major Business & Industry, Healthcare, and Quick Service/Limited Service Restaurant accounts.➜ Launched partnerships with new distribution companies—including Sysco and US Foods—to support account-side ‘pull’ and sales of 460K+ cases, a 9.4% YOY gain.➜ Developed highly effective training programs that drove same store volume and points of distribution increases.➜ Developed and executed strategy across 45+ markets encompassing 14K+ operations and 200+ points of distribution, leading team in managing time and resources effectively.

Oversaw sales, marketing, and distribution across Michigan and Ohio, holding full P&L accountability, managing a $7M budget, and fueling up to $145M in annual revenue. Built regional and local area marketing plans that drove and closed a share gap to competition.➜ Produced a 28% YOY profit gain, moving annual revenue in the region from $116M to $145M at peak, allocating multimillion-dollar budget for optimal reach and impact.➜ Closed the market share gap in Detroit, leading a cross-functional team in achieving 34.5% share (+7 points) and earning #1 status for the first time in 10 years.➜ Launched 4 new product line extensions, securing new and infrequent consumers.➜ Built a high-achieving team of 16 direct reports and managed the brand within 19 on- and off-premise distribution partners, empowering each to drive robust outcomes.

Assumed leadership of all marketing activity to support both on-premise and off-premise business growth, developing and driving strategic plans to increase sales in the Midwest region. Led a team of 11 field marketing managers and specialists—in addition to 85 street marketing associates serving as brand ambassadors—to maximize effectiveness. Managed 15-20 large-scale events each year, leading team in connecting the brand to local area interests such as professional and collegiate sports teams, music scenes, and other unique factors of particular interest to potential consumers. Managed and allocated a $4.5M budget.➜ Oversaw consumer-driven, region-centric plans to increase awareness, building a case for the creation of a ‘local’ strategy to catapult adoption and trial of the product.➜ Increased consumption-based measures of trial and awareness 5 points over the competition through leadership of a shift to local area and trend-driven marketing.➜ Played a key role in the development and refinement of marketing, social media, and sales strategies, contributing heavily to annual business planning processes.➜ Drove 15M media impressions from Red Bull House of Art in Detroit, and a significant increase in attendance at Moto GP in Indianapolis through strategic brand involvement.

Led, trained, and coached an 11-person team of direct reports in deploying tactics to build brand awareness, foster brand equity, and drive volume and distribution for Red Bull products in the on-premise channel. Developed strategies to increase same store volume and position brand for dominance over competition.➜ Produced strong ROI, increasing distribution 2% and gaining 574 new points of visibility, securing 500 new placements, and facilitating 1,440 promotional events.➜ Built a high-performance team committed to achieving unprecedented results, working diligently to train and coach to close gaps and deepen knowledge.➜ Led team in achieving an on-premise comeback, increasing sales following the economic downturn, and turning a -10% volume shift into a positive trend.

Joined the organization during its initial U.S. expansion and launched Red Bull in the Midwest, growing points of distribution to 300+ on-premise and foodservice accounts across Michigan. Introduced brand and differentiated SKUs in an increasingly saturated market, developing marketing programs and event activations to drive product sales.➜ Designed and implemented marketing programs on promotion to Regional On-Premise Marketing Manager, championing trade initiatives in a 17-state region.➜ Developed first-time point of sale tools for on-premise accounts, designed and 20+ pieces of large-scale, on-brand infrastructure.➜ Drove 7.5M brand impressions through targeted digital marketing content, building marketing programs yielding high visibility and resulting in strong sales.