I believe in being extraordinary. As a Senior Creative Director at LPK, with 15 years of experience in Brand + Design I work every day to provide true meaning and magic to people. I am inspired by creative courage, oddity, and truth. I use my experience as a former D1 athlete, and a coach, to solve big challenges with teams. I've worked across a multitude of categories, but my sweet spots are food/bev, pet, beauty and vitamin-mineral-supplements.My passions and strengths:+ Creative Strategy+ Brand Identity+ Harnessing the Creative Power of AI+ Coaching and Growing Creatives+ Packaging Design+ Design SystemsI've been featured on NPR, Design Observer, The Dieline, and Branding Magazine; and noted as one of the "35 Leading Thinkers on Brand" by The Branding Roundtable in 2018. I'm also obsessed with the Green Bay Packers.