Meredith Robertson Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Create and implement marketing and communications strategies for Office for Student Affairs (OSA) 20 units/clients, central OSA and occasionally system wide projects. This is done by using, but not limited to, social media, print, video, audio and web. I help leverage and improve existing marcomm channels (email marketing, social media, and other digital marketing channels) and materials to accomplish project objectives, increase reach and engagement and reinforce branding. While providing project management using a CRM tool to develop accurate project timelines, track requests, and obtain approval from clients throughout the process. Using this information, I conduct analysis, research, analyze demographic information, and evaluate the data to identify insights and determine efficacy of implemented plans. Oversee and lead website management, site building and web-based communication in collaboration with unit leads to ensure information and features is accurate, inclusive, accessible, and comprehensive. As necessary, create and prepare designs for web, print, and digital using Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.) or other design softwares .

Greater Minneapolis-St. Paul Area

Collaborate with 20 units leads on new marketing and communication projects and finding the best way to express the message and/or promote what their project is. Understanding their needs, exploring project scope (purpose, audience, budget, timeframe, desired format, etc.) and determining the best approach. This requires coming up with strategic plans, creative content, and engaging designs. It is also my responsibility to keep projects on track and make sure deadlines are met while producing high-quality work.

Greater Minneapolis-St. Paul Area

As a project manager at Futura Marketing I worked with our creative team to translate brand strategy into effective sales and marketing communication for 8+ international brands and their sub-brands throughout the Minneapolis/St. Paul area, including but not limited to: Ecolab, Mortenson and Häagen-Dazs Shops.I worked with our clients in partner with account supervisors to develop detailed creative briefs and timelines to convey our client's objectives and expectations. I then directed creative team members and influenced project scope and estimates. Focusing primarily on point-of-purchase materials, brochures, email communications and digital projects, I managed and tracked key project milestones and day-to-day project activities.

Eau Claire, Wisconsin

Implemented all marketing responsibilities for the 23 CCFBank branches throughout the Midwest, with bank offices in Wisconsin, Minnesota and Michigan. CCFBank is a national bank with over $934 million in assets. My responsibilities consisted of managing the budget of each departments marketing spending, donations, and community engagements. I served as the main contact for various events the bank helped sponsor and host, such as large community festivals. Other responsibilities were planning and organizing three regional employee appreciation events, various grand openings and open houses and other community engagement functions between three states. I also served as the main contact for all website changes, and lead the website re-design committee. I also lead the social media committee where a small group of staff members collaborate on ideas and campaigns to run. I then created a social media calendar and implemented the social media posts. I have created the visual content for many/most of the social media posts shared. I successfully used internal communication skills by writing content and producing the monthly newsletter for over 200 employees. www.ccf.us

Eau Claire, Wisconsin Area

Eau Claire, Wisconsin Area

University Of Wisconsin Eau Claire

As a student writer in collaboration with UW-Eau Claire Integrated Marketing and Communication Department I produced three pieces of content that are published on www.UWEC.edu and on the university's social media accounts. All material was styled based on UWEC's brand. To find specific articles I have written and co-written, see links in publications below.

Duluth, Minnesota

As a ticket representative, I helped thousands of customers weekly make decisions on which seats they would like, using Ticketmaster programming in person and over the phone. I worked with the University of Minnesota Duluth athletic department on game days to ensure ticketing security and integrity.

Bachelor’S Degree, Mass Communication Public Relations

Activities and Societies: Member Public Relations Student Society of America (PRSSA), Fundraising chair of PRSSA, Member of Young.

Marketing

Activities and Societies: Teaching Assistant