Meredith Schaffner Email & Phone Number

Chicago, Illinois, United States

Double Good is a virtual fundraising platform providing people and organizations a way to raise money through selling premium popcorn direct to their supporters. Company leverages tech and CPG practices to create a best-in-class, easy, and engaging experience.Selected accomplishments:• Developed long-term vision and merchandising strategy for our popcorn business, set to deliver top line growth over 2 years. Defined key strategic pillars, prioritized initiatives to drive revenue growth and customer satisfaction, and partnered with cross-functional team to scope, remove hurdles, and commercialize. • Launched first new flavor in over 7 years, leading to the strongest-ever day of direct sales for the company. Developed integrated marketing campaign across owned and earned channels, garnering over 5MM impressions on minimal budget.

Chicago, Illinois, United States

Developed 3-year innovation strategies and pipeline to deliver long-term business growth. Explored white-space opportunities, new capabilities, and business models. Led creation and launch of brand to target new and incremental consumers to Tyson portfolio. Managed team of up to 3 direct reports, and mentored intern to successful offer.Selected accomplishments:• Directed all aspects of new brand, including developing brand foundations, overseeing product development, and leading customer sell-in. • Built 10-year financial model to quantify long-term size and value of brand, highlighting distribution needed to reach growth milestones, incremental revenue from category expansion, and marketing spend needed to achieve objectives.• Gained CEO & CFO approval for $70MM capital investment in new manufacturing capability, projected to deliver 20%+ IRR through identifying consumer-validated innovation ideas to run on the asset and partnering with finance to scenario plan and develop risk mitigation strategies. • Drove opportunity to expand established brand into new category to deliver $50MM in incremental net sales by conducting foundational research, analyzing current marketplace, and working with R&D to develop feasible concepts.

Chicago, Il

Led new taskforce to identify opportunities to modernize Deli section of grocery store. Analyzed strategic importance and feasibility of different initiatives, and led cross-functional teams to commercialize new item launches. Provided updates to leadership on state of initiatives.Selected accomplishments: • Led 3-year business unit strategic plan set to deliver $100MM in incremental net sales over 3-year period by developing situational assessment, building project-level P&Ls to deliver financial targets, and identifying budget needed to achieve growth objectives.• Grew new product platform to $20MM in annual sales in 1 year, collaborating with sales to understand customer pain points and optimizing product and packaging to meet unique customer needs.

Golden Valley, Mn

Multiple brand management roles across base business, innovation, and customer marketing. P&L ownership for brands and businesses of varying size and growth profiles (from $75MM to $475MM). Built e-commerce team across four US brands, then worked internationally to help other regions develop e-commerce plans. Experience managing large cross-functional teams, as well as managing a team of up to two direct reports.• Managed $75MM portfolio growing 20% per year; set strategic vision for segments, identified key risks and opportunities, and determined three-year consumer-backed pipeline of news and innovation.• Built e-commerce team across four brands resulting in 105% annual growth; managed two associates on tactical executions, prioritized key retailers to maximize growth, and customized creative by retailer to drive sales.• Achieved $21MM in incremental sales through development of new marketing strategy: selected new growth-focused consumer target, determined optimal products to promote, and launched new integrated marketing campaign across TV, social, digital, and in-store.• Managed $300MM product portfolio; monitored and revised product forecasts based on demand, grew the business by $5MM by optimizing product mix, and identified $1.5MM in cost savings through removing non-valued endorsements.

Mclean Va

Developed new branded credit card products by creating bundles of features that drove consumer liking and generated demand. Analyzed financial impact and risk level, managed marketing and underwriting strategies, and gained leadership approval to launch. • Led cross-functional team to explore entry into Hispanic market, selecting optimal product mix based on segment needs, developing marketing strategy by leveraging drivers of purchase decisions, and scoping operational capabilities needed to launch bi-lingual corporate services.• Launched credit card for underserved population, resulting in $14MM profit per year, rated by CNN Money as 1 of 7 top credit cards for people building personal credit.

Master Of Business Administration (Mba), Marketing And Management, Palmer Scholar (Top 5%)

Activities and Societies: Admissions Fellow, Academic Advisory Board, TA MBA Communication Classes

Bachelor Of Arts (Ba), Marketing, Psychology

Activities and Societies: • Dean’s List, Member of Psi Chi Honorary, Member of Order of Omega Honorary