Meredith Schaffner Email & Phone Number

Chicago, Illinois, United States

• Double Good is a virtual fundraising platform providing people and organizations a way to raise money through selling premium popcorn direct to their supporters. Company leverages tech and CPG practices to create a.
• Developed long-term vision and merchandising strategy for our popcorn business, set to deliver top line growth over 2 years. Defined key strategic pillars, prioritized initiatives to drive revenue growth and customer.
• Launched first new flavor in over 7 years, leading to the strongest-ever day of direct sales for the company. Developed integrated marketing campaign across owned and earned channels, garnering over 5MM impressions on.

Chicago, Illinois, United States

• Developed 3-year innovation strategies and pipeline to deliver long-term business growth. Explored white-space opportunities, new capabilities, and business models. Led creation and launch of brand to target new and.
• Directed all aspects of new brand, including developing brand foundations, overseeing product development, and leading customer sell-in.
• Built 10-year financial model to quantify long-term size and value of brand, highlighting distribution needed to reach growth milestones, incremental revenue from category expansion, and marketing spend needed to.
• Gained CEO & CFO approval for $70MM capital investment in new manufacturing capability, projected to deliver 20%+ IRR through identifying consumer-validated innovation ideas to run on the asset and partnering with.
• Drove opportunity to expand established brand into new category to deliver $50MM in incremental net sales by conducting foundational research, analyzing current marketplace, and working with R&D to develop feasible.

Chicago, IL

• Led new taskforce to identify opportunities to modernize Deli section of grocery store. Analyzed strategic importance and feasibility of different initiatives, and led cross-functional teams to commercialize new item.
• Led 3-year business unit strategic plan set to deliver $100MM in incremental net sales over 3-year period by developing situational assessment, building project-level P&Ls to deliver financial targets, and identifying.
• Grew new product platform to $20MM in annual sales in 1 year, collaborating with sales to understand customer pain points and optimizing product and packaging to meet unique customer needs.

Golden Valley, MN

• Multiple brand management roles across base business, innovation, and customer marketing. P&L ownership for brands and businesses of varying size and growth profiles (from $75MM to $475MM). Built e-commerce team across.
• Managed $75MM portfolio growing 20% per year; set strategic vision for segments, identified key risks and opportunities, and determined three-year consumer-backed pipeline of news and innovation.
• Built e-commerce team across four brands resulting in 105% annual growth; managed two associates on tactical executions, prioritized key retailers to maximize growth, and customized creative by retailer to drive sales.
• Achieved $21MM in incremental sales through development of new marketing strategy: selected new growth-focused consumer target, determined optimal products to promote, and launched new integrated marketing campaign.
• Managed $300MM product portfolio; monitored and revised product forecasts based on demand, grew the business by $5MM by optimizing product mix, and identified $1.5MM in cost savings through removing non-valued.

Mclean VA

• Developed new branded credit card products by creating bundles of features that drove consumer liking and generated demand. Analyzed financial impact and risk level, managed marketing and underwriting strategies, and.
• Led cross-functional team to explore entry into Hispanic market, selecting optimal product mix based on segment needs, developing marketing strategy by leveraging drivers of purchase decisions, and scoping operational.
• Launched credit card for underserved population, resulting in $14MM profit per year, rated by CNN Money as 1 of 7 top credit cards for people building personal credit.

Master Of Business Administration (Mba), Marketing And Management, Palmer Scholar (Top 5%)

Activities and Societies: Admissions Fellow, Academic Advisory Board, TA MBA Communication Classes

Bachelor Of Arts (Ba), Marketing, Psychology

Activities and Societies: • Dean’s List, Member of Psi Chi Honorary, Member of Order of Omega Honorary