Meredith Starkey Email and Phone Number

Holding company comprised of Carolina Panthers (NFL), Charlotte Football Club (MLS), and Bank of America Stadium. Responsible for building and leading the company’s first marketing organization along with game-day staff and agency teams; driving brand, fan, and revenue growth through the development of innovative marketing solutions, products, and experiences across all lines of business; with an emphasis on digital transformation and business strategy and analytics to drive long term growth. Oversaw transformation of live event production team to include production of game days, events, and live streams. Partnered with executive leadership team to concept and develop new products to generate incremental or retain sales revenue, led Go To Market strategy and planning for introduction of new products including Fifty3 Club, The Gallery, Panthers @ Home, and Panthers Pregame Live. Led creation of the Charlotte Football Club brand and highly anticipated launch during 2020 pandemic resulting in record breaking merchandise sales and seat deposits. Also served as interim Chief Business Officer of Charlotte Football Club leading overall business strategy and planning.Oversaw transition of brick and mortar and e-commerce merchandise business to leading sports licensed apparel retailer, Fanatics, to drive greater growth and profitability.

Responsible for leading the strategic vision of sponsorship and event marketing at TMUS, helping make T-Mobile the fastest growing brand in wireless, negotiating and managing a portfolio that included Major League Baseball (MLB) and teams, T-Mobile Arena, Over Watch League (esports), Billboard Music Awards, American Music Awards, The Tonight Show with Jimmy Fallon, and numerous athlete, artist, and celebrity endorsement deals.Led a full time team along with agencies, guided large enterprise wide cross-functional teams in the development and execution of integrated marketing campaigns and launch events.Created the TMUS events team producing all major events for the brand including high profile media, trade/industry, consumer, and company wide internal events involving C-level leadership, positioning T-Mobile as one of the most disruptive and talked about brands.Revitalized entertainment marketing for the brand with a strategy to reach millennials, including negotiation and implementation of T-Mobile’s first naming rights deal, T-Mobile Arena Las Vegas. Delivered the renewal strategy, negotiation, and extension of T-Mobile’s multi year MLB sponsorship including cornerstone assets like T-Mobile Home Run Derby and MLB.TV FREE for T-Mobile customers, driving customer acquisition and retention.