Senior Product Marketing Manager
Current
Jun 2024 - Present
AeroLeads people directory · profile
Meredith B. Email & Phone Number
Sr. Product Marketing Manager @ Collibra | Tech-focused Marketer | AI Enthusiast
at
Collibra
1 work email found
@ibm.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Product Marketing Manager @ Collibra | Tech-focused Marketer | AI Enthusiast
Location
Raleigh, North Carolina, United States
Who is Meredith B.? Overview
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Quick answer
Meredith B. is listed as Sr. Product Marketing Manager @ Collibra | Tech-focused Marketer | AI Enthusiast at Collibra, based in Raleigh, North Carolina, United States. AeroLeads shows a work email signal at ibm.com and a matched LinkedIn profile for Meredith B..
Meredith B. previously worked as Senior Product Marketing Manager at Collibra and Product Marketing Manager at Pendo.Io. Meredith B. holds Bachelor Of Science In Business Administration And Management, It Concentration, Information Technology from North Carolina State University.
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Email format at Collibra
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*@ibm.com
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Profile bio
About Meredith B.
👋 Hi there, I'm Meredith!I'm a Sr. Product Marketing Manager at Collibra leading their Data Governance solutions. Prior to joining Collibra, I was a WW Product Marketing Manager at IBM specializing in Automation & Gen-AI technologies. Here, I oversaw 7+ products, while spearheading the Mayflower Autonomous Ship Project, integrating the marketing function of an international acquisition, and leading the announcement and launch of IBM watsonx Code Assistant, IBM's new Gen-AI for Code offerings. I attended North Carolina State University as a first-generation college graduate, where I received a B.S. in Business Administration with concentrations in Information Technology and Honors Business Analytics and a minor in International Relations. While at NC State, I completed five rounds of internships at SAS & IBM, became the first LinkedIn Campus Editor leading over 10+ workshops, invited to Google Women's TechMakers Summit, and presented visualization projects to the CEO of the world's largest privately-owned software company.Outside of work, I am a cat mom, coffee connoisseur, & metal-head!Let's connect! 👩🏼💻
Listed skills include Leadership, Product Marketing, Writing, Powerpoint, and 53 others.
Current workplace
Meredith B.'s current company
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11 roles
Meredith B. work experience
A career timeline built from the work history available for this profile.
Dec 2023 - Jun 2024
Product Marketing Manager, Ibm Watsonx Code Assistant
∙ Led GTM strategy for IBM watsonx Code Assistant, IBM's Gen-AI Code generation engine for developers of all skill-sets. ∙ Executed back-to-back announcements and launches of IBM watsonx Code Assistant for Z and IBM watsonx Code Assistant for Red Hat Ansible Lightspeed.
May 2023 - Dec 2023
Product Marketing Manager, Ibm Process Mining
- ∙ Led myInvenio acquisition and established IBM Process Mining as a net new offering through developing messaging & positioning, go-to-market plan, nurture campaigns, & content plans.
- Led seamless integration of marketing function of myInvenio acquisition within 3 months, despite major re-org and Marketo outage.
- Implemented peer review programs on G2, TrustRadius, and Gartner Peer Insights to build market relevancy, prompting over 215+ reviews in less than 6 months. Secured TrustRadius Top Rated Award, obtained no. 1 spot on.
- Coordinated IBM Process Mining trial and academic trial setup and promotion.
May 2021 - May 2023
Product Marketing Manager, Ibm Business Automation
∙ Product Marketing Lead for Decision Automation capability in IBM Cloud Pak for Business Automation responsible for messaging and positioning, go-to-market strategy and execution, sales enablement, buyer persona development, and product announcement and launches. ∙ Business Automation Marketing focal for Mayflower Autonomous Ship (MAS) responsible for.
Aug 2019 - May 2021
Ambassador
Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 40,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and.
Jun 2022 - Dec 2023
Campus Editor For North Carolina State University
- Selected as North Carolina State's first and only Campus Editor. Responsible for creating relevant content on LinkedIn’s publishing platform, working with a LinkedIn News Editor, and connecting with NC State students.
- Created 'Leveraging LinkedIn' presentation and spoke to NC State student organizations: Phi Sigma Pi Honor Fraternity, Alpha Kappa Psi Co-Ed Business Fraternity, Theta Tau Co-Ed Professional Engineering Fraternity, &.
- Invited and presented to Triangle Women in STEM Intern Event & Momentum Learning, Inc.
- Aided students and professionals alike to create and optimize their LinkedIn profile, start LinkedIn company pages, and navigate LinkedIn to find internships and full-time positions.
Dec 2018 - Jan 2020
Marketing Intern For Campus Enterprises
- Developed a winning paid social media giveaway campaign for NC State Stores that skyrocketed their following by 502%, increased impressions to over 13,943, and drove 35% more traffic to their website.
- Headed up social media marketing for all NC State Store accounts across Instagram, Facebook, Snapchat, Twitter, and Pinterest, creating engaging posts to promote upcoming sales and events.
Aug 2018 - May 2019
Marketing Intern, Ww Hybrid Cloud, Digital Business Automation Team
- Created comprehensive Automation buyer personas, fostering a unified understanding of target buyers to drive a more customer-centric approach to messaging, content, and campaigns.
- Conducted market intelligence research to understand the needs and challenges of COO, CFO, and Enterprise Architect buyers and provided insights around communication tactics.
May 2018 - Aug 2018
Technology And Industry Products Technical Intern
- Oversaw and maintained SAS Sharepoint site housing all current and archived pre-production programs.
- Managed a group of internal stakeholders to ensure the necessary milestones are taken to complete the Early Adopter process for two accounts.
- Facilitated communication and managed meetings between group of internal stakeholders and customers for two pre-production accounts.
Sep 2016 - Aug 2017
Business Intelligence Product Management Undergraduate Technician
- Prioritized customer feature requests, concerns, and requirements for the upcoming releases for SAS Visual Analytics.
- Collaborated with teams to publish content highlighting the unique analytics capabilities of SAS BI tool, Visual Analytics.
- Presented my projects in a demo to Dr. Goodnight (CEO), Jim Davis (CMO), Armistead Sapp (CTO), and Keith Collins (CIO).
- Appeared in Money.com video, Why Teens in MONEY's #1 Best Place to Live Could Be Tomorrow's Tech Stars.
Jun 2014 - Sep 2016
1 education record
Meredith B. education
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North Carolina State University
FAQ
Frequently asked questions about Meredith B.
Quick answers generated from the profile data available on this page.
What company does Meredith B. work for?
Meredith B. works for Collibra.
What is Meredith B.'s role at Collibra?
Meredith B. is listed as Sr. Product Marketing Manager @ Collibra | Tech-focused Marketer | AI Enthusiast at Collibra.
What is Meredith B.'s email address?
AeroLeads has found 1 work email signal at @ibm.com for Meredith B. at Collibra.
Where is Meredith B. based?
Meredith B. is based in Raleigh, North Carolina, United States while working with Collibra.
What companies has Meredith B. worked for?
Meredith B. has worked for Collibra, Pendo.Io, Ibm, Product Marketing Alliance, and Linkedin.
How can I contact Meredith B.?
You can use AeroLeads to view verified contact signals for Meredith B. at Collibra, including work email, phone, and LinkedIn data when available.
What schools did Meredith B. attend?
Meredith B. holds Bachelor Of Science In Business Administration And Management, It Concentration, Information Technology from North Carolina State University.
What skills is Meredith B. known for?
Meredith B. is listed with skills including Leadership, Product Marketing, Writing, Powerpoint, R, Sharepoint, Public Speaking, and Sas Base.
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