PMM Lead for Integrations, Data Sync, & Mobile Solutions

∙ Led GTM strategy for IBM watsonx Code Assistant, IBM's Gen-AI Code generation engine for developers of all skill-sets. ∙ Executed back-to-back announcements and launches of IBM watsonx Code Assistant for Z and IBM watsonx Code Assistant for Red Hat Ansible Lightspeed.

∙ Led myInvenio acquisition and established IBM Process Mining as a net new offering through developing messaging & positioning, go-to-market plan, nurture campaigns, & content plans.• Led seamless integration of marketing function of myInvenio acquisition within 3 months, despite major re-org and Marketo outage.• Implemented peer review programs on G2, TrustRadius, and Gartner Peer Insights to build market relevancy, prompting over 215+ reviews in less than 6 months. Secured TrustRadius Top Rated Award, obtained no. 1 spot on G2 for the Process Mining Software Category, and was awarded leadership status in the G2 Spring 2022 and Winter 2021 Grid Reports.• Coordinated IBM Process Mining trial and academic trial setup and promotion.

∙ Product Marketing Lead for Decision Automation capability in IBM Cloud Pak for Business Automation responsible for messaging and positioning, go-to-market strategy and execution, sales enablement, buyer persona development, and product announcement and launches. ∙ Business Automation Marketing focal for Mayflower Autonomous Ship (MAS) responsible for Automation messaging, content, digital experiences, events, and social media promotion for the Mayflower Ship.∙ Championed the creation of the Mayflower Digital Activation, an immersive experience unveiled at THINK 2021, resulting in 13K+ views and 64% engagement, exceeding IBM’s benchmark rate of 40%. ∙ WW Partner Ecosystem Marketing focal for Business Automation overseeing co-marketing campaigns, enablement, and delivering the value of our offerings through messaging. ∙ Oversaw and managed multi-million dollar Business Automation & RPA marketing budgets partnering closely with Finance to ensure compliance. Involvement:∙ Co-leader of Communications for RTP Women's Business Resource Group.∙ Mentor and core member of IBM-NC State Pathfinder Program.∙ RTP Marketing Site Ambassador championing culture engagement for 400+ marketers.

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel, events, and unrivaled content unites more than 40,000 PMMs all over the world. Their mission is simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.“The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.

Selected as North Carolina State's first and only Campus Editor. Responsible for creating relevant content on LinkedIn’s publishing platform, working with a LinkedIn News Editor, and connecting with NC State students and professors to highlight the power of LinkedIn, and its publishing capabilities. • Created 'Leveraging LinkedIn' presentation and spoke to NC State student organizations: Phi Sigma Pi Honor Fraternity, Alpha Kappa Psi Co-Ed Business Fraternity, Theta Tau Co-Ed Professional Engineering Fraternity, & the Panhellenic Association.• Invited and presented to Triangle Women in STEM Intern Event & Momentum Learning, Inc. • Aided students and professionals alike to create and optimize their LinkedIn profile, start LinkedIn company pages, and navigate LinkedIn to find internships and full-time positions.

• Developed a winning paid social media giveaway campaign for NC State Stores that skyrocketed their following by 502%, increased impressions to over 13,943, and drove 35% more traffic to their website. • Headed up social media marketing for all NC State Store accounts across Instagram, Facebook, Snapchat, Twitter, and Pinterest, creating engaging posts to promote upcoming sales and events.

• Created comprehensive Automation buyer personas, fostering a unified understanding of target buyers to drive a more customer-centric approach to messaging, content, and campaigns. • Conducted market intelligence research to understand the needs and challenges of COO, CFO, and Enterprise Architect buyers and provided insights around communication tactics.

• Oversaw and maintained SAS Sharepoint site housing all current and archived pre-production programs.• Managed a group of internal stakeholders to ensure the necessary milestones are taken to complete the Early Adopter process for two accounts. • Facilitated communication and managed meetings between group of internal stakeholders and customers for two pre-production accounts.

• Prioritized customer feature requests, concerns, and requirements for the upcoming releases for SAS Visual Analytics. • Collaborated with teams to publish content highlighting the unique analytics capabilities of SAS BI tool, Visual Analytics. • Presented my projects in a demo to Dr. Goodnight (CEO), Jim Davis (CMO), Armistead Sapp (CTO), and Keith Collins (CIO). • Appeared in Money.com video, Why Teens in MONEY's #1 Best Place to Live Could Be Tomorrow's Tech Stars.